MSc Strategic Marketing
Pre-MSc Strategic Marketing:

BSc (Hons) Business Administration, University of Bath

MSc Strategic Marketing 2017

Academic and industry experience before Imperial

What work experience/internships did you have before beginning with Imperial College Business School?

I have had previous work placements at Accenture, as well as at an angel investment syndicate. At the same time, I have worked for a couple of startups and have co-founded my own.

Studying MSc Strategic Marketing

Why did you decide to study MSc Strategic Marketing and why specifically at Imperial College Business School?

Having spoken to a friend who carried out this programme I realised two things:

1. It is not a traditional theoretical marketing programme. It instead has a high focus on the current integration of technology with marketing – something that absolutely fascinated me.

2. It provides a huge opportunity to meet and work on commercial consulting projects with people from all over the world (literally).

I choose to study at Imperial for two core reasons:

1. Some of the most brilliant minds come here to relentlessly research and innovate – to have a positive impact on the world, and therefore it seemed like a perfect option.

2. London is at the centre of world, at the centre of start ups (at least outside the Silicon Valley), and is at the centre of where talent instead of socio-economic bias thrives.

What makes the MSc Strategic Marketing at Imperial College Business School unique?

While all universities focus on the integration of theory application, Imperial on the other hand teaches the real world concept. It is a community of professors and students who help each other thrive and consistently improve on current marketing concepts.

Compared to a solely qualitative marketing elements, Imperial has a rigorous quantitative application of analysing, measuring and evaluating online and offline marketing strategies. Furthermore, there is a high focus on strategy – not only marketing strategy, but overall business strategy with the implementation of financial elements. Therefore, the course is not just about campaigns, communications or presentations.

What aspects of the programme do you most enjoy, and find most rewarding?

The opportunity to get involved with industry initiatives, competitions and forums – thereby networking with leaders in marketing industries. We have attended seminars held by Chartered Institue of Marketing and Internet Advertising Bureau and some of the students have even taken part in Google’s Digital Marketing Challenge. Some of us from the Business School also had the opportunity to go to Dubai for the World Government Summit – selected and sponsored by PMO of UAE.

Another opportunity was networking and collaborating with people from other programmes and departments – especially MBAs and the Enterprise Lab. There were several opportunities to start and validate business ideas, as well as work with other students on hackathons and student accelerators.

Lastly, there was the opportunity to have in-class debates and discussions on case-studies, as well as working in groups with people from different countries.

What has been the most challenging part of the programme?

Firstly, with several opportunities come the most challenging element of managing time and creating a balance between work, extra-curriculars and internships. Even though this is challenging, it’s absolutely worth it.

Secondly, working in a group has its challenges as well. I have learnt how to build and maintain good working-relationships, where we cooperate with each other. It is really important to listen and understand your colleagues point of view.

Which has been your favourite module so far and why?

Tough one to choose! Digital Marketing taught by Daniel Rowles has exposed me to a wide new world of how to integrate digital marketing campaigns, especially because Daniel, being a full-time digital marketer, made us familiar with day-to-day elements of digital marketing functions as well as analytics, which has made this an amazing module.

On the other hand, Relationship Marketing has been my other favourite module. Andreas Eisengerich teaches one of the most fundamental elements of marketing that businesses in any industry usually overlook – marketing is not about B2B or B2C, it’s literally about being able to relate to people. Learning about how brand admiration is created, with unconventional examples, exemplifies the importance of crowd-culture and the significance of never assuming anything about the consumers.

Guest speakers

Which seminars, events or guest lectures at the school have been useful in developing your skills and knowledge?

As part of the Entrepreneurship Club, collaborating with Founders of the Future and holding their hackathon has been really significant in networking with experienced entrepreneurs, students and young professionals from varied backgrounds.

Tony Anderson, first Marketing Director and in the founding team of Easyjet, spoke to us during a Branding lecture. His wisdom on how small businesses can thrive against massive competitors was extremely insightful.

The faculty

Did you have a favourite professor/lecturer and why?

Andreas Eisengerich, he’s probably the favourite for many MBAs and Msc Strategic Marketing students. Not only because of his way of teaching or the content, but his enthusiasm to help and give feedback at every level, and suggesting ideas and sources when it came to external projects, which was something that I really appreciated.

Your cohort

Imperial places a large emphasis on group work, what did you like the most about working in this type of environment?

Working in a diverse environment is amazing. Different ways in which people think never ceases to surprise me and it is that diversity of thought and culture that I liked the most.

How would you describe your cohort at Imperial?

Smart, extremely friendly, and highly creative

Extracurricular activities

What clubs, societies or other activities have you been involved in at Imperial?

I am the MSc President of the Entrepreneurship Club, a part of the Led curriculum and workshops at Kickstart London – a pre-seed accelerator for university students across London and am interning at Startupbootcamp.

Opportunities from studying at Imperial

What has been the greatest opportunity you have had at Imperial that you wouldn’t get anywhere else?

The greatest opportunity I have had was to be selected by the PMO of UAE as part of the Imperial delegation to go to the World Government Summit in Dubai. We were one of the four universities from Europe attending the summit which consisted of panels and talks from World Leaders like the President of the World Bank, Founder of WEF, UN Secretary General and Entrepreneurs such as Elon Musk and Travis Kalenick. There, we also got to prepare and present our findings on the ‘government of the future’ in front of the Foreign Minister of UAE, Former President of Estonia and the Chief Creative Officer of IDEO.

Life as a student in London

Where do you live in London and why did you choose to live there?

Gradpad, most imperial post-grads live there, so it usually syncs with exam schedules, hence less noise. And the accommodation is a separate studio for each student, which is even better.

What can a weekend in London look like for an MSc student?

Explore, explore, explore – museums, pubs, games, parks, and clubs.

If you had to move to London for the programme, what have been the benefits and challenges of moving to London? What advice would you give to someone in a similar position?

Benefits: network, its London! Everything’s here!

Challenges: Weather (as usual).

Advice for future students

What advice would you give someone who is thinking about applying for the programme?

Go for it, be yourself, make sure you give a good detail about your future plans. Research the companies, industries you might be interested in, and (of course) how you think you fit in to the culture of Imperial and how it can benefit you.

Looking back to when you were applying for the programme, did you attend any online or on campus information sessions? 

I met the recruitment team when I was in London. It is really important to get to know the environment and to make sure that it is what you are looking for. More than just London, it is the people that make the place, so really important to interact before applying/considering to join.

MSc Strategic Marketing
Pre-MSc Strategic Marketing:

BSc (Hons) Business Administration, University of Bath