Winnie Luk
MSc Strategic Marketing
Hong Kong SAR China
Undergraduate education:

BA in French, Shanghai International Studies University

Job after Imperial College Business School:

International Commercial Executive, Dyson

MSc Strategic Marketing 2019

About you 

What work experience/internships did you have before beginning with Imperial College Business School?

I have worked in different types of organisations government entity, international enterprise and NGO. Most recently, I have worked as a part-time assistant at McKinsey, Marketing and Events Intern at American Chamber of Commerce in Shanghai and as an Account Intern at Altavia advertising company.

Why did you decide to study an MSc Strategic Marketing at Imperial College Business School?

I’m seeking a global career and Imperial paves the way for me because of its prestigious reputation, word-class marketing faculty, and extensive alumni network. Since I have already completed a Summer School programme at Imperial, I knew this is the best choice to pursue my dream.


What aspects of the programme do you most enjoy the most?

I love that the modules are practical, which I can then apply right away to projects or work. The programme also has insightful guest lecturers, who complement the core modules and interesting group projects that enhance my learning.

Which has been your favourite module so far and why?

Relationship Marketing taught by Andreas Eisingerich is my favourite module because his lectures are interesting and concise, which I find easy to follow. I can easily recall his 3E framework and apply it directly once I see an ad or marketing campaign. He also taught us life lessons by sharing his personal experience on projects he did in the past. He was also willing to share his failures, which are beneficial to us as we will face similar situations in the future.

What has been the most rewarding part of the programme?

Currently we are finalising our entrepreneurship project, which we need to generate an idea and create a business within a month. With this time pressure, our team consisting of five females has worked so hard to brainstorm a solid idea. I remember one day we all spent six hours discussing and working on ideas. In the light pitch, our team was complemented by our professors, which made us feel like all of our hard work had paid off.

What has been the most challenging part of the programme? 

Group projects are the most challenging part because sometimes it is hard to get everyone’s consensus, due to different people having different opinions and clashing schedules. There are about eight group projects throughout the programme and in the first term we had four projects, which was overwhelming as we had group meetings almost every day. It was challenging at the beginning since we didn't know each other well. The group projects not only enhance our professional knowledge but also our soft skills, like communication and interpersonal skills, which are useful for our day-to-day life and future career.


How would you describe your cohort at Imperial?

Our cohort is very international and diverse, coming from many different countries such as China, India, Italy and the US - we also have students coming from Jordan, Bangladesh and Egypt. I find it very interesting to learn about the different cultures and interact with people with different mindsets.

Did you have a favourite professor/lecturer and why?

Andreas is my favourite professor because of his academic achievements, but also his charm. His book “Brand Admiration” is the foundation of this module, along with listening to his lectures, which provides me with a holistic understanding of the content. Andreas is an awesome professor because he is also engaged with every student in his class and makes jokes, to keep us engaged.


What has been the greatest opportunity you have had at Imperial?

The Careers fair at Imperial provided me with the greatest opportunity for job hunting.

Which workshops, events or guest lectures at the school have been useful in developing your skills and knowledge?

I found that the alumni panel is useful to gain insights for what kind of jobs are available. The Programmes team invited a wide range of alumni from the Business School who had studied MSc Strategic Marketing, to share their experiences about the programme and their work. It is useful to learn from their past experiences and how they solved challenges which we are facing right now.

What clubs, societies or other activities have you been involved in at Imperial?

I participated in voluntary work called What the Tech! to teach the elderly how to use electronic devices.

How have you benefited from being part of the wider Imperial College London community?

I joined Imperial College School of Medicine’s badminton team and had a badminton tournament in Enschede, Netherlands, where I won second place in a mixed doubles match. It was fun making friends outside my cohort and expanding my social network.


What are your future career goals and how have they been realised since being at Imperial?

I would like to work for a global corporation and work in their marketing department. MSc Strategic Marketing at Imperial is ranked 2nd in the world in the QS Business Masters Rankings 2019 and I believe that the knowledge and skills I have gained from this programme equip me with adequate capabilities to fit in with the digital age.

How did the services from Careers help in your professional development/securing employment?

I have participated in several career events such as case studies, a consulting day, panels, drop-in sessions, interview techniques, assessment centre group activities and more! I also booked a one-on-one appointment, along with all these group activities to further improve my interview skills and capabilities when entering the recruitment process. These services helped me find what I am good at and what I should work on to better secure a job.

London Location

Do you think studying in a central location such as London is beneficial for networking and career opportunities?

Definitely! It is also the reason I didn't apply to any universities outside of London, I believe big cities, like London, can provide myriad opportunities to big events such as the BCC annual conference, where I networked with many senior level managers from different sectors, and gained insights which I have applied during my interviews. Due to the good location, many companies are more likely to come and hold information/pop-up sessions and attend careers fairs. By interacting with recruiters, I learned what my passion really is and if I will be a good fit into certain companies’ culture. Sometimes, it is hard to have clear knowledge on what working life is like at a company from the way they come across on their website – that’s why it is best to mingle and find out from their employees.

Where do you live in London and why did you choose to live there?

I lived in Golders Green with relatives because of the nice location and atmosphere in the area.

When you’re not studying, what do you enjoy doing?

When I’m not studying you can find me playing badminton, baking or hanging out with friends.

What have been the benefits and challenges of moving to London?

London is an inclusive and diverse city where you can work hard and play hard. However, the challenge is the different environment (especially for foreign students), so it takes some time to adapt to transportation options, cuisine and English conversation. My advice is to be patient, curious and confident to step out of your comfort zone to embrace the differences.


Looking back to when you were applying for the programme, did you attend any online webinars or on-campus information sessions?

I attended an online webinar, which helped me to learn more about the programme and what it had to offer, apart from what is shown on the website and discussed on student forums. I was able to ask specific questions and get a direct response from the Business School staff.

I would highly recommend prospective students to attend these events, get first-hand information and take advantage of these opportunities to network with alumni and Imperial staff.

What advice would you give someone who is thinking about applying for the programme

Do your research about the programme and see if it interests you, and if your academic background and professional experience can equip you with relevant knowledge and skills to achieve the best outcomes from it.

In terms of your application, try to think from the Admissions and Programmes team perspective - why would they want you as a Business School student and how can Imperial help you achieve your goals?

Finally, make sure to network with Imperial alumni and find out what they liked and didn’t like about the programme, so you can better picture yourself as a potential student and in your future career path.

MSc Strategic Marketing
Hong Kong SAR China
Undergraduate education:

BA in French, Shanghai International Studies University

Job after Imperial College Business School:

International Commercial Executive, Dyson