Name: Veronica Östring
Programme studied: MSc Strategic Marketing
Undergraduate degree: BSc Management, Royal Holloway University of London
Employment before studying at the Business School: Asset Management Intern at Danske Bank
Employment after studying at the Business School: Marketing Manager at StrategyEye
Why did you choose to study MSc Strategic Marketing, and why specifically at Imperial College Business School?
After finalising my bachelors degree in BSc Management with a focus towards marketing and finance and having worked at Danske Bank for three summers, I decided to further pursue my career in marketing due to the wide range of employment opportunities and various possibilities to partake in product innovation and satisfying consumer needs.
When glancing through the different marketing postgraduate degree options in London I was instantly attracted by the offering of Imperial College due to the pioneering real-life approach with case studies, focus towards innovation and new digital technologies at hand for successful marketers of tomorrow. Working in three different groups throughout the year made the education experience seem like working in a professional business environment.
I was also extremely attracted to the summer term marketing consulting projects at hand where as a team we had the opportunity to work as marketing consultants for a brand of our choice, British Airways. This increasingly prepared us for the professional work environment while gaining a plethora of skills and business contacts useful for our future marketing careers.
What is your fondest memory from your time at the Business School? / What do you miss most from your days at the Business School?
The fondest memory of my time at the business school is definitely the ecstatic moments when working as a team at the business school brainstorming our next business pitch. When all ideas finally came together and an innovative business plan was created it felt like teamwork at its brilliance, building a strong sense of group spirit and accomplishment. This was partly possible due to the excellent mix of nationalities, backgrounds and varied career directions of thriving intelligent students on the course.
How has the Business School helped develop your career?
Studying MSc Strategic Marketing at Imperial College gave me the confidence and certainty to pursue my career in marketing, specifically within the digital sphere. During mid course, I applied for an internship for 6 months at StrategyEye, a digital media consultancy providing intelligence platforms around technology, telecommunications and media, which I was accepted for specifically due to the skills I had acquired from the Masters Degree. From there on, I have always looked back at the course as a “springboard” to my career as I was promoted to Marketing Manager after graduating.
What do you enjoy most about your work and what are the main challenges that you face?
I enjoy working in the fast moving digital landscape, partaking large amounts of responsibility and having to step outside of my comfort zone daily. Being able to construct digital campaigns, various marketing plans and partaking in new product development is extremely exciting at such a young age – and definitely the best way to learn! Taking care of large client accounts such as eBay, Amazon, Accenture and organizing monthly executive networking events poise a challenge but are also a great way to build professional networks.
How do you stay connected with others from your Business School alumni network?
I plan to stay connected to the Business School alumni network by consistently attending networking events, being active on social media groups and taking part in further Business School projects.
In what way is remaining connected to your alumni network important to you?
As networking is viewed as a vital aspect in the professional working environment of today, it’s great that the Imperial Alumni group organize regular social gatherings to provide the opportunity for alumni to meet new people working within the same sphere. This way the business school can be viewed as an endless driving force behind alumni career development as alumni can get connected and exchange cutting edge advice from one another or even serve as potential future business partners.
How can people find out more about what you do?
The best way to find out more about me is by connecting on Linkedin here: linkedin.com/pub/veronica-ostring/39/21b/835 and dropping me a note, I’d love to chat!