Yulia Osetrova

MSc Strategic Marketing 2013

Yulia OsetrovaName:  Yulia Osetrova

Nationality: Russian

Undergraduate degree: BA International Business, MGIMO University, Moscow

Employment before studying at the Business School: Marketing Intern at Publicis United Moscow

Employment after studying at the Business School: Marketing Executive at Numberly (1000mercis Group).

Why did you choose to study MSc Strategic Marketing at Imperial College Business School?

Out of all the subjects that I studied for my BA International Business degree I wanted to deepen my knowledge of marketing, but I was looking for a programme with focus on the digital and innovative areas rather than the traditional media. I decided to do my Master’s degree abroad and did a lot of research, comparing numerous marketing programmes in the UK. Imperial College Business School soon emerged as the best option in terms of the course content and teaching style. I was also drawn to the idea of gaining real-life experience through the summer consulting project. Moreover, I was excited to discover that it is one of the most internationally diverse universities in the UK. The Business School also stood out for the detailed information provided on the website with various opportunities to contact the faculty team and students. I felt that I would fit the programme and it would match my goals and interests.

What advice would you give to a prospective student considering studying here?

I would recommend this programme to someone who is pro-active and ready to commit to an intense year full of challenging projects and daily teamwork, and who thrives in a multi-cultural environment. I would further advise to actively participate in both academic and extracurricular sides of university life; meet new people, absorb information and just enjoy every day at Imperial.

What is your fondest memory from your time at the Business School?

The first thing that comes to mind is the spirit of creativity and the exciting projects where we could put forward our seemingly craziest ideas. I often look back at the long brainstorming sessions, presentations, heated discussions both in classroom and within the teams, all of which I miss greatly. And the fun times with fellow students, of course. It was a wonderful year, I am grateful to the Business School, our programme team and most importantly my group members for helping me develop my professional skills as well as my personality.

How has the Business School helped develop your career?

First of all, this MSc programme provided me with in-depth knowledge of marketing based on the most relevant cases from the industry. In addition, numerous guest lectures presented brilliant opportunities to meet representatives from renowned companies such as Microsoft, Unilever, Net-A-Porter and Twitter, and learn more about their strategies, cultures, and what they value in their employees. Various company presentations were also organised by the Career Service team, who are always there to assist. During 1-to-1 meetings they helped me to outline my application strategy and discover ways to contact potential employers. They also checked my CV and provided advice on how to improve it based on my strengths and goals.

What do you enjoy most about your work and what are the main challenges that you face? 

What excites me most about my job, and about digital marketing in general, is the diversity that it embraces: it is on the borderline between creativity and data analysis. It also requires staying up-to-date with the latest trends and news, understanding consumers both on individual and global level.

Working with a variety of clients in the ever-changing digital environment challenges me to find the best possible solutions for each of them, and consequently, I feel that I am learning something new every single day.

How do you stay connected with others from your Business School alumni network?

I often meet students from our course when I travel abroad and I try to keep up on the news through LinkedIn and Facebook. I have also attended many events organised by Imperial College Business School ever since I became one of the Student Ambassadors during the course, it is a great way to expand your professional network.

What value do you get out of your Business School and alumni connections?

I believe that being an Imperial College Business School alumna means staying part of a world-wide community of like-mined people driven by the ideas of research, innovation and cooperation across all industries. It will always be an invaluable source of knowledge and inspiration to me.