Faculty Profiles

World-class faculty

Our faculty are specialists in their field. They have international research reputations, consult for some of the top businesses in the world and are often asked to give academic insight on a wide variety of topics.

Dr Omar Merlo

Programme Director

Omar’s main teaching, research and consulting interests are in the area of strategic marketing, services, and customer management. He has been the recipient of numerous awards for his teaching and research, including teaching prizes from several universities, a European Union Award for Excellence, a Fellowship from the Swiss Research Fund, and a Best Paper award from the American Marketing Association. As a consultant and executive educator, Dr Merlo has worked with clients such as McKinsey & Co., Ernst & Young, Laing O’Rourke, Nokia, and others.

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Dr Andreas Eisingerich

Professor in Marketing

Andreas is best known for his work on consumer engagement strategies, service innovation, and brand management. Current projects include marketing research into how users form product adoption decisions across different countries in the world, the engagement of consumers in different business contexts, the management of brand extension portfolios for greater firm value and how firms can manage their inter-organisational relationships more effectively to trade upon more successful service innovation outcomes. Andreas’ research work has appeared in publications such as the Journal of Marketing, Journal of Service Research, Harvard Business Review, European Journal of Marketing, MIT Sloan Management Review, Research Policy, California Management Review, Journal of Services Marketing, and the Wall Street Journal.

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Andreas Eisingerich

Dr Catarina Sismeiro

Associate Professor

Catarina’s research interests include statistical modelling and testing of cross-market dependencies for both internet and non-internet data, and consumer behaviour on the internet and other interactive media. Current projects include physician decision-making and the impact on physicians of pharmaceutical marketing communications, the analysis of internet information search, and the multilevel spatial structure of internet purchase decisions. Catarina’s research has been published in The Journal of Marketing Research,Management Science, and The International Journal of Research in Marketing and has won several awards.

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Dr Jan-Michael Ross

Assistant Professor in Marketing

Jan’s teaching focuses on Strategic Product Management and Global Business Management. His research is focused around two broader contexts: The first problem considers how managerial decision makers successfully manage the link between a firm’s current actions and its uncertain futures. His work seeks to provide insights into the strategic measures firms can adopt not only to reduce exposure to environmental uncertainties but to capitalise on opportunities uncertainty provides.

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Dr Claudia Jasmand

Assistant Professor in Marketing

Claudia Jasmand is Assistant Professor in Marketing. She holds a Dipl.-Kffr. degree in International Business Studies from the University of Paderborn (Germany) and earned an MSc degree in International Business as well as a PhD degree in marketing from Maastricht University School of Business and Economics (The Netherlands). From 2010 to 2011, she was a visiting scholar at the Stephen M. Ross School of Business, University of Michigan (US).

Dr. Sven Mikolon

Assistant Professor in Marketing

Dr. Sven Mikolon is Assistant Professor of Marketing at Imperial College Business School. Sven studied Business Administration and Economics at the Ruhr-University of Bochum (Germany) from where he also obtained his doctoral degree in business administration.

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Dr Rajesh Bhargave

Assistant Professor in Marketing

Rajesh’s research specialisation and current teaching is in the area of consumer behaviour. One area of Dr Bhargave’s research has examined how evaluations and preferences for products are influenced by the social context in which consumers experience the product. This work has contrasted product consumption that takes place alone versus with other consumers, with a focus on the particulars of the shared consumption context.

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Dr Gokhan Yildirim

Assistant Professor in Marketing

Gokhan’s research interests lie primarily in the domain of return on marketing investment. In particular, his research focuses on strategic marketing problems such as long-term effectiveness of online and offline marketing, marketing resource allocation in cross-channel environments and linking consumer mindset metrics to financial performance. He uses applied time-series econometrics and dynamic programming tools to offer real-life useful marketing insights on these topics.

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Dr Gokhan Yildirim