Programme content

Our MSc Strategic Marketing draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and technology to provide a uniquely Imperial view of marketing.

Regardless of whether you choose to study the programme online or on campus, you will graduate with the same qualifications needed to be a leader in marketing, and the tools and technological skills to approach complex marketing problems strategically.

The online programme* has been designed by our expert online learning technologists, and the programme content is therefore delivered through a unique blend of core modules, electives and projects that differs slightly from the on campus programme. These are outlined below.

Programme structure - on campus, full-time

Pre-study modules

These online modules will give you basic knowledge of areas which will be covered by the programme throughout the academic year.

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Core modules

During the programme, you will study 12 taught modules. Each course comprises 20 hours of lectures and builds on previous experience while introducing new and challenging disciplines. You will examine marketing and strategy fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures.

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Elective (non-assessed)

Our MSc Strategic Marketing on campus students will be able to explore a range of marketing topics in the non-assessed elective series in the second term.

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Projects

Projects
The programme culminates in a project. On the on-campus programme, you will undertake a Marketing Consulting Project or a Work Placement and write a 5,000-word unsupervised Applied Strategic Marketing Report report on a topic discussed in the elective series. If you wish to study a doctoral programme, you may opt for the Individual Research Report instead.

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Programme structure – online, part-time

Pre-study modules

These online modules will give you basic knowledge of areas which will be covered by the programme throughout the academic year.

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Induction week (on campus)

Your first week of the MSc Strategic Marketing (online, part-time) programme will be spent at our South Kensington Campus in London, where you will meet with the rest of your cohort, faculty and teaching/programme staff. This five-day induction will lay the foundations of your programme experience.

Core modules

During the programme, you will study nine taught modules. Each module builds on previous experience while introducing new and challenging disciplines. You will examine marketing and strategy fundamentals, explore a range of topics in advanced marketing, strategy and analytics, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures.

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Electives

You will choose six electives from a range of topics offered from the summer of the first year through to the spring term of the second year. Electives will allow you to develop expertise in the areas of your interest and broaden your understanding of how to solve business problems.

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Projects

On the online, part-time programme, you can elect to take a Work Based Project your current organisation or as a consultant for a company, or a longer piece of individual research instead, the Applied Strategic Marketing Report or Individual Research Report.

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*The online, part-time programme is subject to College senate approval.

Candidates that fail to successfully complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.