IEM Consulting Project

Gain real world, practical experience

Administrative label
Projects - MSc SM

Projects

In the summer term you will complete an Applied Strategic Marketing Report and gain practical experience by undertaking a Work Placement or Strategic Marketing Consulting Project. Alternatively, you can opt to study the Individual Research Project in lieu of these projects.

Strategic Marketing Consulting Project

You will act in a consulting capacity, applying your knowledge developed throughout the programme to the solution of a real business issue. You will work with a corporate sponsor who will present a challenge facing their business and they will provide feedback on your proposed solutions.

Some of the companies that our students have worked with on a consulting project for include:

  • 1000mercis Ltd
  • Avant – Premiere
  • Barclaycard
  • eBay
  • Givenchy
  • Jaguar Land Rover
  • Johnson&Johnson
  • Mitre
  • Nuji
  • Red Ant
  • Unilever
  • Virgin Media
  • Westbrook International
  • Whispr Group
  • Yahoo

Work Placement

This module aims to contribute to the development of your managerial potential by applying problem solving techniques to a challenging business situation in which you are fully immersed. The focus is on developing your skills in managing real business and executing marketing tasks in one specific business context, drawing on the knowledge and skills achieved in other modules of the MSc Strategic Marketing programme. The module will give you the opportunity to experience and operate in a real-world corporate situation.

If you opt to take the Work Placement module you will need to find your own placement. The work placement should be for one month or longer and can be held at a UK-based or international company or organisation.

Applied Strategic Marketing Report

The Applied Strategic Marketing Report is a 5,000-word unsupervised report on a relevant strategic marketing topic. You will be able to choose from a number of report titles which reflect marketing issues and trends discussed throughout the programme.

Individual Research Project

Students wishing to study a doctoral programme after this programme may take a doubly weighted individual Research Report, with approval from the Academic Directors. This constitutes a small piece of research, with an analytical focus, that presents a major opportunity for you to revise and integrate what you have learned on the MSc programme so far. It will also allow you to demonstrate that you can apply your theoretical knowledge to a real-world context.

Projects

The programme culminates in a Work Based Project and Applied Strategic Marketing Report. You can elect to do the Work Based Project on your current organisation or as a consultant for a company, or a longer piece of individual research. If you wish to study a doctoral programme after this programme, you can opt to undertake the Individual Research Project instead.

Work Based Project

The Work Based Project will help widen your strategic portfolio and demonstrate your marketing expertise by applying problem solving techniques to a complex marketing challenge. You will develop your skills by addressing a real marketing project from inception to completion. This is the perfect opportunity to draw upon the knowledge and skills you have learned in other modules on the programme. You can elect to do the project for your current organisation, or as a consultant for a company.  You will create an evidence-based and action-focused set of recommendations which the client organisation can implement in its future strategies.

Applied Strategic Marketing Report

The Applied Strategic Marketing Report is a 5,000-word unsupervised report on a relevant strategic marketing topic. You will be able to choose from a number of report titles which reflect marketing issues and trends discussed throughout the programme.

Individual Research Project

Students wishing to study a doctoral programme after this programme may take a doubly weighted individual Research Report, with approval from the Academic Directors. This constitutes a small piece of research, with an analytical focus, that presents a major opportunity for you to revise and integrate what you have learned on the MSc programme so far. It will also allow you to demonstrate that you can apply your theoretical knowledge to a real-world context.

The summer term specifically allows students to apply the skills learned from the previous two terms. The Applied Strategic Marketing Report and the Consulting Project challenge your understanding of materials learned and can be incredibly rewarding projects to work on.
Andrew Spatafora
MSc Strategic Marketing 2018
Andrew Spatafora