Programme content

Addressing the need for highly skilled individuals who understand marketing from a strategic perspective

Our MSc Strategic Marketing draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and technology to provide a uniquely Imperial view of marketing.

Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.

Pre-study modules
These online modules will give you basic knowledge of areas which will be covered by the programme throughout the academic year.

Core modules
During the programme, you will study twelve taught courses. Each course comprises 20 hours of lectures and builds on previous experience while introducing new and challenging disciplines. You will examine marketing and strategy fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures.

Summer projects
In the summer term you will undertake a Marketing Consulting Project or a Work Placement and write a 5,000 word unsupervised report on a topic discussed in the elective series Contemporary Marketing Practice.

Timetable

The MSc Strategic Marketing is a one year, full-time intensive programme. The normal working week is Monday to Friday. Classes will be scheduled between 08.30 and 21.00 and students should expect to attend one evening class per week, and other optional activities such as guest lectures or alumni and careers events may be scheduled in the evening.

 

Candidates that fail to successfully complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.