Addressing the need for highly skilled individuals who understand marketing from a strategic perspective
Our MSc Strategic Marketing draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and technology to provide a uniquely Imperial view of marketing.
Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.
These online modules will give you basic knowledge of areas which will be covered by the programme throughout the academic year.
During the programme, you will study twelve taught courses. Each course comprises 20 hours of lectures and builds on previous experience while introducing new and challenging disciplines. You will examine marketing and strategy fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures.
In the summer term you will undertake a Marketing Consulting Project or a Work Placement and write a 5,000 word unsupervised report on a topic discussed in the elective series Contemporary Marketing Practice.