In the summer term you will complete an Applied Strategic Marketing Report and gain practical experience by undertaking a Work Placement or Strategic Marketing Consulting Project.
Strategic Marketing Consulting Project
You will act in a consulting capacity, applying knowledge from the Marketing Core and the Marketing Platform to the solution of a real business issue. You will work with a corporate sponsor who will present a challenge facing their business and they will provide feedback on your proposed solutions.
Some of the companies that our students may develop a consulting project for include: