Develop your digital marketing skills at a world-leading university
Boost your CV and excel your career with the Digital Marketing Summer School. With a focus on real-world digital marketing from a global perspective, at Imperial, we'll equip you with the skills and knowledge to succeed in a digital marketing career or further study. Develop your mindset as a professional digital marketer at Imperial this summer.
Over three weeks you will:
- Review and appraise digital marketing strategy
- Gain up-to-date and relevant insights into cutting-edge developments
- Cover marketing literature and industry best practices
- Learn from leading experts and guest speakers from global companies
On completion of this intensive course, you'll have a comprehensive understanding of 21st-century marketing, be able to apply concepts to a rapidly changing global economy, and have developed your thinking as a professional digital marketer. Apply now »
What will I learn?
Introduction - the digital marketing landscape
What is digital marketing all about? How does it fit into the marketing mix? What opportunities and challenges does it present?
In week one, you'll explore the current digital marketing landscape, starting with an overview of established marketing concepts and exploring the disruptive impact of the internet in enabling entirely new ways of marketing.
Learn how leading global brands have embraced digital technologies to gain and maintain a competitive advantage. Understand the role of digital marketing within the overall marketing mix and the related opportunities and challenges for marketers today.
The Internet and World Wide Web - technologies that changed everything
Discover key digital marketing channels and how to create integrated marketing campaigns.
In week two, deep dive into the specifics of digital marketing today. By studying the key channels, you will gain an understanding of their strengths and weaknesses and how they can be combined to create integrated marketing campaigns and to achieve and measure maximum return on the marketing budget (ROI).
Cover key areas in marketing today, including:
- Paid Search (PPC)
- Search Engine Optimisation (SEO)
- Display Advertising
- Email Marketing
- Social Media
- Website and app user experience
- Analytics and campaign measurement
Digital Marketing in Action
What does 'good' look like?
In week three you will explore this question and learn how to answer it. You'll hear from guest senior marketers on what digital marketing best practice looks like, and have the opportunity to appraise a range of integrated digital marketing campaigns from around the world.
All good digital marketers know you must look forward. At the end of the course, you will explore how new emerging technologies will continue the trend of digital disruption in marketing, from AI to VR, the Internet of Things and Big Data.
Best practice based on sound theory
Throughout the course, you will be exposed to current ‘real-world’ digital marketing, including:
- Live guest presentations from leading industry players including TikTok/Douyin and Meta.
- A Marketing Simulation (developed with a leading global learning partner organisation). Work in multi-cultural, multi-discipline teams and get hands-on with a realistic current marketing challenge and compete to top the leaderboard!
Become immersed in state-of-the-art digital marketing and lay a firm foundation for further study (e.g., a Master’s in Marketing) and/or a successful marketing career. Apply now »
How will I be assessed?
Assessment for the Digital Marketing Summer School takes place in two ways:
1. A group assignment (30% of final mark)
2. A final examination (70% of final mark)
You will be issued with an official transcript from Imperial College London with your final overall mark.