Paula Catarina Moreira Pinto
The Summer School experience
Why did you decide to study your Summer School course and why did you choose to study with Imperial College Business School?
As a mechanical engineering student, I have always wanted to develop products and create innovative solutions to current problems that our global world is facing. However, I have never really understood how to promote the value of a product that I would create. Meanwhile, the ability of some of the international brands to win over cultural differences and succeed has always triggered my curiosity.
During the Strategic Marketing course at Imperial, I have learned a whole universe of marketing and business strategies that will surely be very valuable in my future career as an engineer because engineers often have to work on multidisciplinary teams. Furthermore, the teachers at Imperial College Business School have plenty of experience in marketing and are very passionate about the topic, leading to an easier understanding of the concepts taught.
What made your Summer School experience unique?
Having had the opportunity to study in Porto and Beijing, I could notice how the students and teachers involved in this summer course were the more participative and enthusiastic. In fact, everyone was willing to give their own opinions about the topics. In particular, the strategic marketing course at Imperial College Business School approaches many different topics from marketing and business strategies, passing through digital marketing, e-commerce, product development, neuroscience and sustainability. Personally, it has given me a greater awareness of how the current world works while giving tips on the future trends and global problems that our generation may face. As an engineer, I have learned many strategies that will help me to make a difference and to create greater value for the society.
What aspects of the course did you most enjoy?
During this course, I have had the opportunity to work and to have fun with people from all over the world, from different fields of studies, different work experiences and different ages or cultures. The course was very interesting regarding the topics of the programme and the teaching methods. However, the people that I got to meet in London took the experience to a whole different level. There were times to study and times to have fun, either by your own programmes or by the programmes organised by the Business School. Furthermore, all the staff and teachers were very welcoming and friendly.
What was the most challenging part of the course?
Personally, the most challenging, but also the most rewarding, part of the course was the group activity. The goal of the activity was to put into practice what we have learned in class by making the right decisions, in a short time. The diversity of cultures and fields of study in our team made it difficult to implement a strategy that would please everyone. However, I also believe that this was the reason that made us successful due to the valuable exchange of knowledge between people of different areas/departments. This whole experience turned out to have a very real approach to the work environment in industry.
Imperial places a large emphasis on group work. What inspires you the most about working in this type of environment?
I have enjoyed the exchanging of opinions and experiences with people from different cultures, religions and studies. Working in groups at Imperial College was like having the opportunity to work on a sample of what our future working environment will be. Moreover, everyone was very approachable and willing to help at any time.
How would you describe your Summer School class?
Multicultural. Multidisciplinary. Global. Enthusiastic. Curious. Proactive.
What parts of the social programme did you most enjoy?
Regarding the activities that were part of the social programme, I have particularly enjoyed learning about the evolution of brands over time, during the visit to the Museum of Brands. The boat party was a great opportunity to get to know some of the people of other summer courses and to have great fun!
A wealth of opportunities
What has been the greatest opportunity during your summer at Imperial that you don’t think you would get anywhere else?
At Imperial, I got to enrich even more my social circle and I got the opportunity to learn the most up to date concepts and to get in touch with the best technology. I have studied in other universities before but the Business School was my first contact with the marketing world, enabling me to build up the bridge between engineering and marketing.
What are your future career goals and how do you think your time at Imperial will help you achieve these?
Besides having met a lot of interesting people, I got to broaden up my horizons and to be sensitised to other fields of study. As an engineering student that aims to work on product development, I believe that the Strategic Marketing Summer Course will make it easier to communicate with other departments in a company. Moreover, I hope to create my own business one day and I am sure that a background in engineering allied to marketing knowledge is the basis to be successful.
Living in London
Where did you stay in London?
I have chosen to stay at Wilson House, one of the houses proposed by Imperial because it’s always hard to find a house in London. Moreover, it’s always very nice to have a walk through Hyde Park (when it is not raining!).
What can a weekend in London look like for a Summer School student?
London is a very lively city full of shows and great places to visit, so it becomes hard to choose what to try first. When it comes to everything that London has to offer, three weeks is definitely a short time.
What is the most exciting thing you’ve done in London?The most exciting thing that I have done in London was to go to the Queen’s Stadium to watch the IAAF World Championships that happened in London this year (2017). As a lover of athletics, I got the opportunity to see some of my favourite athletes live!
Advice for future students
What advice would you give someone who is thinking about applying for the Summer School?
First of all, I would advise to carefully check the description of the course and make sure that you will enjoy the topics. You will be to spending three weeks of your summer on the course so, is important to be engaged in the classes in order to make the best out of it. Overall, I think that you should just relax and enjoy the experience!
Share with us a handy hint or trick that made settling into Summer School that much easier!
Try to be aware of the activities available because everything seems to happen at the same time in London. There is so much to experience and so many interesting people to know. Simply enjoy and don’t forget to bring appropriate clothes for the rain!