EntrepreneurshipMarketing

Graze.com: Innovation vs. Internationalisation

Founded in 2007 by a serial entrepreneur who had previously started LOVEFiLM, Graze is an e-commerce subscription service delivering healthy food by post. Having experienced rapid growth in the UK snack market under the current CEO and former marketing manager at innocent smoothies Anthony Fletcher, the company is now pondering how to achieve its next phase of growth. Having invested hundreds of thousands of pounds into cutting edge research on non-preservative based techniques for new lunch concepts, a new product market could present a lucrative new category in which to apply the graze business model. Equally, following graze’s UK success, the snacking concept could be applied overseas; the USA representing a high growth market with some attractive characteristics. Fletcher faces an important decision going forward. Should he scale up the new lunch concept or should he take its existing snack delivery model to America? He couldn’t decide on whether they should do one of them, none of them or potentially even both.

Entrepreneurship

TestPlant (Part A): Acquisition-led Growth

TestPlant is an international software business based in London. Described typically as a “micro-national”, it is noted for its high-tech, high growth and export-orientated activity. The company is the creator of eggPlant, a range of software tools which automates the traditionally manual process of software testing and validation. Born from the acquisition of a US company based in Boulder, Colorado, TestPlant is about to embark on its second acquisition-led growth phase. Having lined up his acquisition candidates, CEO George Mackintosh faces some pressing challenges: How is he going to lead the acquisition of UK company Facilita? What difficulties might arise from taking on external financing? And has he got the right people to transform the company from a £5m turnover business to a £50m turnover business?

 

Topics/Industry: growth strategyinnovationInternationalisationnew product development

Publication date: 01/04/2014

Published by: ELITEAuthors: Chris Corbishley, Gerry George

Length: 11 pages

Geography: UK

Internal users

External users

This case is not available to external audiences at this time.

Topics/Industry: acquisitiongrowth strategynew product developmentsoftware

Publication date: 01/04/2014

Published by: ELITE

Authors: Chris Corbishley, Gerry George, Sean Phelan

Length: 8 pages

Geography: UK, USA

Internal users

External users

This case is not available to external audiences at this time.