Imperial Business Analtyics

Bringing fundamental changes to business through data science

We believe that organisations of the future will be radically reconstituted by breakthroughs in data science and business analytics, bringing fundamental changes to how companies manage people, operations, and marketing. We are pursuing high-impact research in partnership with organisations that will be writing this future.

High-impact research
Research Centre

Cutting-edge technology
KPMG Data Observatory

Innovative, tangible results
Data Spark


Organisation Behaviour

Marketing & Strategy

Health Management


Data Science and AI

Our research areas

We are focusing our combined resources on the areas that matter most to today’s business leaders and tomorrow’s leading businesses.

Our researchers

Dr. Mark Kennedy

Associate Professor and Director, Imperial Business Analytics: Organisational Behaviour I Strategy I Business Reputation

Prof. Jonathan Haskel

Chair in Economics: Economics and Growth I Productivity I Intangibles I Investment and Growth

Prof. Kalyan Talluri

Munjal Chair in Global Business and Operations: Operations I Pricing I Revenue Management I Workforce

Alex Castro
Dr. Alex Ribeiro-Castro
Resident Data Scientist and Senior Teaching Fellow


Dr. Catarina Sismeiro

Associate Professor: Marketing I Customer Experience I Social Media I Consumer Behaviour

Dr Paolo Zaffaroni

Professor of Financial Econometrics: Financial econometrics and econometric theory I Assest I Risk management

Dr Marisa Miraldo

Associate Professor: Healthcare Reform I Policy Economics I Regulation I Reputation Risk

Dr Wolfram Wiesemann

Associate Professor: Operations I Logistics I Production planning I Supply-chain management

Dr Julio Amador

Research Associate: Economics I Marketing I Political Science

Our student scholars

Andrea Lianto
Andrea Lianto

Data Analytics Scholar with DLA Piper (2018)

Fen Wong
Fen Wong

Data Analytics Scholar with DLA Piper (2018)

Uendi Kacorri
Uendi Kacorri

Data Analytics Scholar with KPMG (2018)

Wei Lim

Data Analytics Scholar with KPMG (2018)

Otto Godwin

Data Analytics Scholar with DLA Piper (2017)

Nirbhay Sharma

Data Analytics Scholar with DLA Piper (2017)

Christina Tatli

Data Analytics Scholar with KPMG (2016)

Christopher Ying

Data Analytics Scholar with KPMG (2016)

Neha Sharma

Data Analytics Scholar with KPMG (2015)

Junhong Chen

Data Analytics Scholar with KPMG (2015)


Lorraine Sheehy

Lorraine Sheehy


Kate Heyworth

Centre Manager

Our alliance

We help executives achieve greater value from their data by bringing together some of the best data scientists and business leaders to focus on solving complex business challenges.

“At KPMG our clients are tackling increasing volume, velocity and complexity of big-data. Finding better ways of analysing data is the key to unlocking its profitability. I am excited that this alliance will unleash new waves of productivity, growth and innovation”

Christian Rast

Global Head of Data and Analytics, KPMG