Imperial Business Analtyics

Data observatory

“All models are wrong, but some are useful”

Bridging structural holes: How brands can exploit ‘weak ties’ to improve their reach on social media?

How artificial intelligence will affect bankers, lawyers and accountants

Data Spark

Data Spark Thought Leadership Article: Defining M&A deals by their legal work

Data Spark Thought Leadership Article: Modelling Conditional Probability of (Re-)Emerging Infectious Diseases

How artificial intelligence will affect bankers, lawyers and accountants

Research centre

“All models are wrong, but some are useful”

Bridging structural holes: How brands can exploit ‘weak ties’ to improve their reach on social media?

Name your price: optimisation in the modern world