Imperial Business Analtyics

Data observatory

“All models are wrong, but some are useful”

Bridging structural holes: How brands can exploit ‘weak ties’ to improve their reach on social media?

How artificial intelligence will affect bankers, lawyers and accountants

Data Spark

How artificial intelligence will affect bankers, lawyers and accountants

Improving customer satisfaction on UK highways

Promotion, Exit and Digitisation in a Global Corporation

Research centre

“All models are wrong, but some are useful”

Bridging structural holes: How brands can exploit ‘weak ties’ to improve their reach on social media?

Name your price: optimisation in the modern world