Imperial Business Analtyics

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“All models are wrong, but some are useful”

How to use a wrong model correctly “All models are wrong, but some are useful” - coined by the statistician, George...

Bridging structural holes: How brands can exploit ‘weak ties’ to improve their reach on social media?

An interview with Dr Julio Amador, Research Associate, Imperial Business Analytics with KPMG When logging in to Facebook for the first...

Name your price: optimisation in the modern world

An interview with Prof. Kalan Talluri, Imperial Business Analytics Fellow As the old adage goes, “everything has a price”. While arguably...

How artificial intelligence will affect bankers, lawyers and accountants

How AI and machine learning will affect business has been a source of fear, panic and excitement for decades...

Media coverage: Dr Julio Amador quoted in The Telegraph about cybersecurity

Julio argues that firms may be hacked regardless of the value of their data...

Media Coverage: Dr Marisa Miraldo speaks at WEF in Davos on dietary habits

As part of a discussion on obesity, Marisa spoke about how personality affects dietary habits. ...

Media Coverage: Professor Jonathan Haskel referenced on UK productivity in City AM

Also featured in The Economic Times, The Economist, the Huffington Post, Financial Times and FT Chinese. ...

Media coverage: “We’ll need flexibility and agility to reap the rewards of the intangible economy”

Prof. Jonathan Haskel talks to City A.M. about his new book, “Capitalism without capital”, jointly authored by Jonathan and Stian...

Could Facebook and Google kill the news business?

Social media and search engines are having a big effect on how most people consume their news: more people are...

How to spot fake news

We’ve all become very aware of fake news over the last couple of years, but what exactly is being done...