The digital revolution is on, but what will it mean?
The digital revolution now underway is already transforming society, but how will the world be different? How can we use data and analytics to make a better world? What do we need to watch out for?
The data challenge: fundamental questions
Not long ago, people saw the internet as changing how we communicate, learn, and shop. Now, we realise the real revolution is in the data spun off by our online travels. Thanks to our digital footprints and machine-to-machine communications, we have an ultra-HD view of patterned human interaction.
For researchers, this is giving us a view of economy and society far more detailed than any previously imagined. This holds the promise of fundamental breakthroughs in our ability to explain and anticipate opportunity and risk across all the major topics in studies of markets, organisations, and social interactions.
Our research areas
We are focusing our combined resources on the areas that matter most to today’s business leaders and tomorrow’s leading businesses:
- Organisation Behaviour
- Marketing & Strategy
- Health Management
- Data Science and AI