Network Mobilisation in Pursuit of Innovation Legitimacy
Ideas from breakthrough innovation conceived by technology R&D professionals rely strongly on the support of other stakeholders in the organisation for implementation. Without endorsement from key decision-makers and opinion leaders, such ideas are likely to be stranded in early development.
This project investigates how technology R&D professionals differ in how they mobilise networks within the organisation in pursuit of legitimacy for their ideas, and whether such differences influence the likelihood of innovation success. Some individuals may start to build a support structure around their ideas soon after inception, whereas others may shield ideas from decision-makers or opinion leaders until ideas have matured. Our research will shed light on the circumstances under which certain mobilisation strategies may more effectively achieve innovative outcomes.