Pre-Entry Resources, Strategic Positioning Choices, & Dominant Designs

Research Team: Anu Wadhwa, Richard Tee and C. Tucci

We investigate the role that strategic positioning choices and pre-entry endowments play in determining the post entry innovative performance of firms that enter new markets. We hypothesize that entrepreneurial entrants possessing greater levels of pre-entry endowments and those that choose to operate in multiple niches and position themselves aggressively in new markets will introduce products with dominant design features earlier. We also hypothesize that pre-entry endowments positively moderate the relationship between post-entry technology strategy choices and early introduction of dominant design features.