Low Carbon Entrepreneurship
Theme: Business Model Innovation
Research Team: Professor Gerry George, Markus Perkmann, Gajendran Kandasamy
This project explored how low-carbon entrepreneurs create viable businesses in a context where for-profit motives often overlap with government-mandated action and ‘green’ ethical consideration. In this context, expectations and goals of different stakeholders involved in low-carbon businesses may not be aligned. Our research explored the strategies low-carbon entrepreneurs use for addressing such misalignment amongst their stakeholders, including providers of capital, other resource providers, and customers.
We used qualitative research methods to investigate the strategies of low-carbon entrepreneurs and the organisations they build. A multiple-case study design was deployed, allowing for variation across important dimensions.