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In the Name of Fashion

Monday 19 February 2001

Fashion conscious fledgling doctors are taking a new approach for charity in their annual Rag Week with Rags to Riches - a fashion event supported by top designers and celebrities.

Against the backdrop of London Fashion Week - hosted around the corner at the Natural History Museum - Imperial College School of Medicine students currently on rotation at St Mary's Hospital, Paddington, will take advantage of the university's new Norman Foster-designed building for the event on Thursday 22 February.

Rag Week is a century old tradition. In the past, its corner piece has been a dinner held by the St Mary's students for their seniors - the hospital consultants. Rags to Riches is an important break with tradition, which hopes to raise substantial funds for Macmillan Cancer Relief and other charities.

England goalkeeper David Seaman is already one celebrity to pledge his support. He will take to the catwalk alongside the doctors of the future, top London consultants and hospital managers to encourage participants to dig deep in their pockets. Eastenders actress Michelle Collins will attend to front the auction and raffle.

The clothes on display will include ready-to-wear collections from Scottish designer Gordon McIntyre, Jean Paul Gaultier, Ghost and Betsey Johnson - with many provided by Joanna's Tent on the King's Road. Joanna Economakis, the store's owner, was keen to help out as her daughter, Angela, is a first year student at Imperial.

Dr Sarah Burnett, a St Mary's Consultant Radiologist, has been 100 per cent behind the students in their efforts to liven up the traditional consultant's do.

She said: "We have thoroughly enjoyed planning this event, which is a welcome break in tradition that we hope will raise a healthy sum for the charities involved. The Norman Foster building is a fantastic setting for Rags to Riches, providing a gritty, urban feel for the modelling, and just a stone's throw from the setting of this year's London Fashion Week."

Press Note:

For an alternative filming/photo opportunity in London Fashion Week you are invited to Rags to Riches at 7.30pm on Thursday 22 February at the Sir Alexander Fleming Building, Imperial College School of Medicine, Exhibition Road, SW7 2AZ.

Ask for Dr Sarah Burnett on arrival or for more information contact her on 07776 183 099.

For further information, please contact:

St Mary's NHS Trust
Tel: +44 20 7723 8904

Imperial Colleget Press Office
Tel: +44 20 7594 6701