Imperial Asset Library

The College's Asset Library contains over 150,000 images for the Imperial community to view and download.

Log in to Asset Library

Brand and style guide

This guide provides you with the design, branding and editorial tools required to produce print and digital materials that best represent Imperial.

Find out more

We are responsible for the College’s brand, including its visual identity and writing style. We support colleagues around the College to use the brand effectively and develop high-quality marketing and communications material for print and digital channels.

Our in-house design and editorial team develops major College publications and material for high profile events, campaigns and initiatives. We are also responsible for photography and the management of the College’s Asset Library. We work with creative agencies, freelance designers, writers, editors and photographers, and can provide guidance on external suppliers for your work.

Contact us about:

  • Writing on behalf of the College, including guidance on our writing style, messaging and tone of voice
  • Planning an internal or external marketing campaign
  • Producing print publications
  • Producing print and digital material for events, campaigns and other initiatives
  • Using the College’s visual identity guidelines
  • Working with the College’s brand assets, including the logo and the crest
  • Creating a distinct visual style for your department, institute or division
  • Commissioning photography
  • Best practice in photography, including permissions, consent and PPE
  • Finding images on the Asset Library
  • Choosing external design, creative, writing, editorial and photography suppliers
  • Writing effective briefs and managing projects with creative suppliers

We also look after the College's Style Guide inbox, which you can contact with any general enquiries about using the College's brand or working with a creative supplier.

Meet the team

Meet the team

  • Michael Booth

    Michael Booth

    Personal details

    Michael Booth Head of Design and Editorial

    +44 (0)20 7594 7443

    What I can help with

    • Advice on the College’s brand, including visual identity, writing style and messaging
    • Support with producing a print publication or printed communications material
    • Help with co-ordinating material for an internal or external marketing campaign
    • Requests for in-house graphic design, photography and editorial services

    Location

    Room 103, RCS1 Building, South Kensington Campus

  • Abby Bolt

    Abby Bolt

    Personal details

    Abby Bolt Deputy Head of Design and Editorial (job share with Charlotte Parkins)

    Abby's work days are Tuesday, Wednesday, Thursday and Friday.

    What I can help with

    • Advice about working with the College’s visual identity guidelines
    • Writing a design brief and creating a consistent visual style for your department or division
    • Questions about the design of print and digital communications material, including working with the in-house team and freelancers
    • Support with using the wayfinding system and implementing signage that represents the Imperial College London brand and identity

    Location

    Room 103, RCS1 Building, South Kensington Campus

  • Charlotte Parkins

    Charlotte Parkins

    Personal details

    Charlotte Parkins Deputy Head of Design and Editorial (job share with Abby Bolt)

    Charlotte's work days are Monday, Tuesday, Wednesday and Thursday.

    What I can help with

    • Advice about working with the College’s visual identity guidelines
    • Writing a design brief and creating a consistent visual style for your department or division
    • The design of print and digital communications material, including creating campus signage and working with the in-house team and freelancers

    Location

    Room 103, RCS1 Building, South Kensington Campus

  • Helen Green

    Helen Green

    Personal details

    Helen Green Graphic Designer

    What I can help with

    • Advice about working with the College’s visual identity guidelines
    • Working with freelance designers, agencies, and print suppliers
    • Guidance on the production of printed material and merchandise, including technical specifications

    Location

    Room 103, RCS1 Building, South Kensington Campus

  • Lauren Necati

    Lauren Necati

    Personal details

    Lauren Necati Graphic Designer

    What I can help with

    • Advice about working with the College’s visual identity guidelines
    • Working with freelance designers, agencies, and print suppliers
    • Guidance on the production of printed material and merchandise, including technical specifications

    Location

    Room 103, RCS1 Building, South Kensington Campus

  • Thomas Angus

    Thomas Angus

    Personal details

    Thomas Angus College Photographer and Image Manager

    What I can help with

    • Requests for in-house photography services and guidance on working with external photographers
    • Support with finding images in the College's Asset Library
    • Guidance on compliance, permissions and best practice in photography and image usage
    • Support on sourcing or curating photography for print or digital projects

    Location

    Room 103, RCS1 Building, South Kensington Campus

  • Lily Baker Haynes

    Lily Baker Haynes

    Personal details

    Lily Baker Haynes Design and Editorial Assistant

    What I can help with

    • Advice on the College’s brand, including using the College's visual identity and writing style guides
    • Support with producing a print publication or printed communications material
    • Support with Asset Library and organising photography

    Location

    Room 103, RCS1 Building, South Kensington Campus