Imperial Asset Library

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Imperial's brand

Learn about Imperials brand, access visual and verbal identity guidelines and use our brand management platform.

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We are Imperial’s Design and Editorial team – an in-house creative services department.  

We’re here to make Imperial look and sound great. We shape the Imperial story through our original designs, engaging photography and creative copy lines, as well as overseeing the use of the visual and verbal identity across all functions. We’re experts at devising creative solutions to amplify your messages and are experienced at planning and running creative campaigns.  

How can I get more people to attend my event? 

What’s better for my project – printed or digital assets? 

What’s the best way to communicate and amplify my message? 

We will work with you to find the best solutions and create your very own creative campaign within your timescale and budget.   

We work with colleagues in the Communications division, stakeholders across the university, and with partner organisations, to provide solutions that build our brand, enhance our reputation, deliver strategic objectives and produce results. 

Our audiences stretch across all the university’s touch points including prospective students and parents, current students and staff, alumni, community outreach, business partners, industry, companies, healthcare providers, government stakeholders and beyond.  

Our Editorial team are expert writers, editors, proofreaders and tone of voice specialists who can craft campaign messaging and content to help you achieve your aims. Our Design team of talented graphic designers and creative directors will bring your message to life using Imperial’s visual identity and their own creative ideas. Our Photography team can illustrate your work through the use of stunning photography, image sourcing and the management of the university’s Asset Library.  

Contact us about:

  • Design: producing print and digital publications or material for events, campaigns and other initiatives and using the university’s visual identity guidelines  
  • Editorial: ideation for campaigns and projects as well as writing on behalf of the university, including guidance on our verbal identity, writing style, campaign messaging, Shorthand (Stories) content, copywriting, editing and proofreading 
  • Photography: commissioning photography, best practice in photography, including permissions, consent and PPE, and finding images on the Asset Library  
  • Working with creative suppliers: choosing external design, creative, writing, editorial and photography suppliers, writing effective briefs and managing projects with creative suppliers  

Submit a brief 

To submit a creative brief to the Design and Editorial team please fill out this form.  

For photography briefs and enquiries, please visit the photography webpages. 

All brand queries such as logo, crest or visual identity enquiries should be directed to the Brand team in the first instance.  

Meet the team

Meet the team

  • Rebecca Eborall

    Personal details

    Rebecca Eborall Studio Manager

    What I can help with

    • first point of contact for the Design and Editorial team for new creative work  
    • writing a clear design brief  
    • planning and scheduling work across the in-house team and our network of freelancers and agencies
    • advice and recommendations on print and suppliers  
  • Helen Green

    Personal details

    Helen Green Senior Graphic Designer

    What I can help with

    • advice about working with the university’s visual identity guidelines  
    • working with freelance designers, agencies, and print suppliers  
    • guidance on the production of printed material and merchandise, including technical specifications  
  • Lauren Necati

    Personal details

    Lauren Necati Senior Graphic Designer

    What I can help with

    • advice about working with the university’s  visual identity guidelines  
    • working with freelance designers, agencies, and print suppliers  
    • guidance on the production of printed material and merchandise, including technical specifications  
  • Neil Pereira

    Personal details

    Neil Pereira Senior Graphic Designer

    What I can help with

    • advice about working with the university’s visual identity guidelines  
    • working with freelance designers, agencies, and print suppliers  
    • guidance on the production of printed material and merchandise, including technical specifications  
  • Janice Man

    Personal details

    Janice Man Senior Graphic Designer

    What I can help with

    • advice about working with the university’s visual identity guidelines  
    • working with freelance designers, agencies, and print suppliers  
    • guidance on the production of printed material and merchandise, including technical specifications  
  • Will Noble

    Personal details

    Will Noble Graphic Designer

    What I can help with

    • advice about working with the university’s visual identity guidelines
    • guidance on the production of printed material and merchandise, including technical specifications
  • Thomas Angus

    Personal details

    Thomas Angus College Photographer and Image Manager

    What I can help with

    • serves as the central hub for all photography needs, including shooting, sourcing, and ensuring brand consistency across all image outputs
    • leading principal photography and managing a roster of freelance photographers, coordinating and executing shoots according to the photography guidelines
    • ensuring best practice and compliance in copyright, safeguarding, consent, and permissions for visual media usage across Imperial
    • serving as the internal and external picture desk, coordinating with media outlets, and maintaining the photography toolkit and guidelines
    • sourcing and curating photography for print and digital 
    • managing Asset Library, providing guidance and training

    For more information, visit the Photography webpages.

  • Susannah Evans

    Personal details

    Susannah Evans Editorial Content Manager

    What I can help with

    • developing and championing the university’s verbal identity, including narrative, tone of voice and core copy
    • editorial direction of Imperial magazine
    • content creation for print and digital publications, marketing materials, and campaigns 
    • content and project management of corporate reports such as the annual report, strategy, business plans  
  • Cara Frost-Sharratt

    Personal details

    Cara Frost-Sharratt Editorial Copywriter

    What I can help with

    • proofing, editing, copywriting and applying the university’s verbal identity and tone of voice   
    • creating and applying campaign and event messaging   
    • editorial support across lifecycle of campaigns and projects – new and rebrand    
    • content creation for print and digital assets – posters, booklets, leaflets, web content  
  • Lily Baker Haynes

    Personal details

    Lily Baker Haynes Design and Editorial Assistant

    What I can help with

    • proofing, editing, copywriting and applying the university’s verbal and visual identity
    • content, production and distribution of Imperial magazine  
    • arranging photography, photography best practice and using Asset Library  
    • finance and operations for Design and Editorial