Web and social media
Need to talk to us about your website or digital campaigns?
We have put together guides, tips and best practice advice to enable staff, students, academics, alumni and the public, to share the wonder and importance of Imperial College London through our digital communications channels.
Our web guide provides guidance, advice and tips on how to use all our online tools to enable you to create effective and engaging online content for your audiences. Highlights of the web guide include:
T4 is the content management system for the main College website, the web guide explains how to use all of t4's features and how to use the various content types to create an effective website.
We've written some short guides to help you pick which content types are right for the information you're publishing, anything from how to use tables to uploading documents to your website and much more.
Qualtrics is a powerful online survey tool available to all College staff, and students, and gives you the capability to build and distribute your own surveys as part of course/research/administrative needs.
PWPs are a vital part of your professional image as a member of Imperial College London. Blogs are also an effective way of sharing updates about you or your team's work. We have put together guidance on using both of these platforms.
This guide on uploading news will give you an overview of the College News editor. It explains you how to get a news feed set up and how to add articles to it.
Social media can be a really effective way to reach your audiences. We have written some guidance on which channels are available at Imperial and how best to use them.
Web and social media skills and training
We have put together a number of online Web Skills materials that are designed to support you as a College web editor, enabling you to build successful websites and create engaging content. This includes
- Google Analytics
- Increasing the visibility of your website (SEO)
- Make and manage your website
- User testing techniques
- Using images and video
We also run a number of instructor-led courses:
- Introduction to Site Manager
- Writing for the web
Other useful tools
Advice and guidance on using Imperial's visual identity and writing style to give you the design, branding and editorial tools to produce print and digital materials that best represent Imperial.