strategic marketing

Live Masterclass 
Engage with Imperial academics live online

Course details

  • Duration: 7.5 hours, spread over 5 days
  • Contact us

Presented by: Dr Andreas B. Eisingerich, Imperial College Business School School

Every organisation has to put in a lot of money, resources, and manpower in promoting its service. In the current economy, just creating goods and expecting to get buyers is certainly not going to work out. Instead, every business has to focus on creating products that resonate with the needs of consumers. This also gives your goods or services a unique value, making it all the more favourable over other competitors.  

For an organisation, strategic marketing is now vital for sustaining itself in the long run. This masterclass will provide you with latest innovative tools in marketing for successful marketing strategies, enable you to understand the key drivers of successful marketing strategies and critically evaluate the success of marketing campaigns.

Delivered via Microsoft Teams over five days with 1.5 hours live class per day to include interactive exercises,  quizzes, videos, group discussion and guest speakers.

Upon completion of this masterclass, participants will receive a digital certificate from Imperial College London.


More information

Topics covered include:

  • Customer relationship marketing
  • Product marketing strategies
  • Marketing channels management
  • Strategic marketing communications
  • Brand management
  • Brand leveraging strategies

On completion of this module, participants will be able to:

  • Understand the key drivers of successful marketing strategies
  • Critically evaluate the success of marketing campaigns
  • Employ latest tools in marketing for successful marketing strategies

This masterclass module is designed for/to participants interested in the latest tools and cutting edge knowledge of strategic marketing, including customer relationship engagement, brand management, relationship marketing, and brand leveraging strategies.