Module Leader

Dr Weston Baxter

Learning Outcomes

Knowledge and understanding

On successfully completing the module, students will be able to:
      Know what design process methodologies are and how they are used.
     Describe and specify human factors within a human-centred design approach.

Intellectual and practical skills

On successfully completing the module, students will be able to:
      Select and demonstrate a range of practical tools and methods for application within categories of design process.


On successfully completing the module, students will be able to:
      Be able to apply and critically reflect on design processes in various contexts.

Description of Content

The module aims to develop students’ competence and self-confidence in the key elements of the creative design process. Specifically, this module seeks to help students:

  • Understand the creative design process and how it relates to related processes
  • Become familiar with basic design principles and concepts
  • Develop an ability to engage with ambiguity inherent in design
  • Understand the appropriate use and selection of design research methods
  • Develop an ability to generate insights to guide design
  • Define and measure relevant human factors
  • Investigate and create compelling brand propositions
  • Develop confidence in an ability to create an original design output
  • Identify and address the needs and requirements of various stakeholders
  • Design and validate a business model associated with an offering
  • Articulate the value of a design in written, verbal, and prototyped outputs

Students will be introduced to:

  • Design processes: various design frameworks, design thinking, divergent and convergent processes, product development process
  • Design tools and methods: design research methods, needfinding, specifying design criteria, prototyping, ideation methods
  • Human factors: anthropometric tables, cognition and mental models, interfaces, comfort, measurement techniques
  • Design fundamentals: affordances, constraints, and other principles
  • Financial principles: supply and demand, revenue models, funding sources, key accounting ratios, etc.
  • Business models: customer discovery, business model canvas, validation techniques