Module Leader

Eva-Maria Kirchberger
+44 (0)20 7594 1182

Learning Outcomes

On successful completion of the module, students should be able to:
  • Recall the principal terminology, concepts and theories of the economic, legal and social environment of work organisations; of key management science theories; of human resource management and of the generation and management of business finance;
  • Identify the key components of organisations and the influences which act upon them, and explain how they might interact to determine effectiveness and performance;
  • Discuss – using appropriate terms and vocabulary – topics concerning management and organisational behaviour and project management within the design engineering domain.
  • Distinguish different management styles and recognise how they contribute to effective management;
  • Make effective recommendations for solving specific management and business problems while accounting for the requirements of sustainability and of corporate responsibility.
  • Have developed their skills in team working, critical self reflection, internal negotiation of team rewards and action planning as a basis for taking a business venture forward


Description of Content

To provide design engineers with an understanding of:
  • The structures, cultures, practices and financial underpinnings of organisations.
  • The competitive environments in which such organisations operate, and their strategic positioning.
  • Management best practices, and principles of good teamwork in agile design engineering environments.
  • How to turn product concepts into marketable products with service thinking and marketing.
Part 1. Organisations and Markets
  1. Organisations
    Division of work: Different types of organisations, structures, functions and design engineering roles (see job profiles).
  2. Strategy
    Positioning of a firm in an industry, and creating strategic advantages: (Porter’s 5 forces, Value chain, Digital Business, Fashion Power).
  3. Marketingand Branding
    Get your product to market by thinking of 4P – price, place, promotion and product; use social media and differentiate your product and your firm strategically with story-telling (branding). 
  4. From Product to Service Thinking:
    Learn to connect to customers by thinking of a product as a service, and create a unique value proposition; learn to use journey maps.
Part 2. Management & Leadership
  1. Leadership and Culture 
    Different types of cultures and leadership styles; innovation cultures and specifity of creative cultures; Holocracy
  2. Business Management
    Coordinate resources, knowledge and people efficiently
  3. Finance and Accounting
    Account Balance, break even, financial statements;
  4. Team and (Self-) management
    Team selection; Capabilities and skills; Good and bad teamwork; project and time management
  • Lecture including teamwork, exercises, role-play, case study work;
  • Complementary tutorial, to apply concepts learnt in lecture, or learn from practitioners (guest speakers)