What is Location Filming?
This is when filming takes place at a specific location which often visually reinforces what is being said on screen. The alternative to filming on location is to film in a studio.
Can you show me an example?
What are the benefits
The main benefit of filming on location is that you are taking the learner on an immersive journey, is typically outside of the classroom environment. They say that a picture can say a thousand words and therefore filming at an interesting location can help add to the learning experience and bring information that can’t just be explained through words. Like filming in a studio, graphics can be added in post-production and can really bring your video alive. They can also convey another layer of information.
How long does it take to produce?
Depending on the complexity of your production video can take anything from 1 day to 1 year to produce! Video is a time consuming process and involves lots of careful planning and scripting. Through discussions with the team we will be able to give you an idea of how long the video will take to produce. The amount of time it will take to film on location largely depends on your performance on the day and the amount of material that needs to be captured.
How do I write a script?
All good videos start with some sort of script, whether it is very detailed or merely a list of questions for an interviewee. A script is the foundation from which, the music, visuals, graphics and animations. hang off. But before you put pen to paper, you need to consider a few things:
- Who is my audience?
- How can the video add value to their learning experience?
- What do I want the students to take away from watching this video?
Stage One: Brain dump
Write down key bullet points of things you need to cover in the video. Make a note of any props, locations, graphics that you think you might want to include. Consider focusing on solutions to students’ problems which have been raised in the past. How can you solve these pain points?
Stage Two: Writing the script
The structure of your video needs to follow the classic narrative structure of having a beginning, a middle and an end. If at all possible, try and create a story. All humans love a good story.
Intro: In video marketing the first 2 seconds are considered to be the most important in grabbing the viewer’s attention. Here’s three simple ways of starting your video:
- Pose an interesting question. This will hopefully get the students thinking about an answer.
- Pose a problem that they can relate to. This will hopefully hook them in, as they will want to know the solution to the problem.
- Provide and overview and tell them what they are about to see. This builds trust with the learners and also hopefully some excitement!
Middle: Simplify the information wherever possible and try and keep it as concise as possible. Use the script template to think about visuals, audio, music, graphics, locations and voice over. Keep asking yourself, ‘what will the students see and hear?’
Outro: This is your opportunity to leave a lasting impression. You might want to give the students a call to action, e.g. ‘Complete the Quiz, so I can check your understanding.’ Another way of finishing the video might be to give a teaser for what happens in the next video.
Word Count: Try and keep your script concise. Aim for short videos of 1 minute to 2.5 minutes in length. Roughly speaking, voice over uses about 2.5 words per second, so in a 60 second video you should be aiming for a word count of 120 -150 words. This allows some time for pauses and for information to sink in. If you think your script is going be longer, consider chunking down the information and making several videos rather than just one large one.
Density: Think about the density of the information you want to put across. As a general rule, give the students longer to comprehend new ideas and allow less time for ideas that they should be familiar with. If the information is too dense, think about a visual way of simplifying or visually reinforcing what you are trying to communicate verbally.
Think about it! If what you are trying to communicate would be easier to understand if you used a prop, an action, a different location or an on-screen graphic make a note of your requirements and be sure to discuss them with the production team.
The transformation team will support you to review and refine your script.
Lock down! This doesn't mean the script can’t change, but it does mean that hopefully there won't be any big changes.
The script can be converted into a pdf and used as transcript for some learners with specific learning differences.