What is it?
Quite simply, studio based video is video that is captured in a studio, as opposed to being shot on lcoation.
What are the benefits?
Talking straight to camera in a studio environment is a great way to communicate with an audience. Graphics can be added in post-production and can really bring your video alive. There are otehr tools available for use in a studio such as a light board which enables you to re create the whiteboard experince. The light board is a transparent piece of Perspex, which is carefully lit, the presenter writes on it with neon pens to create a floating image that is flipped in post-production so that the writing can be read by the viewer.
The main advantage of shooting in the studio is that it can provide a consistent and coherent look to your videos as the lighting, sound levels and background can easily remain the same. This can be particuarly useful if you are using several different presenters for one module.
How long will it take?
The amount of time this process takes is dependant on several factors. One contributing factor can be your performance in front of the camera but careful preparation can minimise the amount of shooting time.
How long should a video be?
One of the key things you need to consider when creating a video is its length. Quick, punchy videos tend to work best. The average video attention time is 2 minutes and 40 seconds, so aim to come in under this time. If in doubt try and segment the information that you want to deliver and create a series of shorter videos that are more easily digestible for the students. Think about getting small wins, which contribute to an overall goal.
There are several advantages to using video as an educational tool. Video can be a flexible and accessible way of getting information to stick in the student’s mind. According to Forrester Research (2017), students are 75% more likely to watch a video than read text. In addition, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia 2018).
Video can be a great way of explaining seemingly complex ideas. After purchasing a new product, have you ever struggled to follow the written instructions and found yourself watching YouTube videos instead? Education videos that focus on short bursts of information (30 seconds to a few minutes) can help students learn in the same way.
How do I write a script?
All good videos start with some sort of script, whether it is very detailed or merely a list of questions for an interviewee. A script is the foundation from which, the music, visuals, graphics and animations. hang off. But before you put pen to paper, you need to consider a few things:
- Who is my audience?
- How can the video add value to their learning experience?
- What do I want the students to take away from watching this video?
Stage One: Brain dump
Write down key bullet points of things you need to cover in the video. Make a note of any props, locations, graphics that you think you might want to include. Consider focusing on solutions to students’ problems which have been raised in the past. How can you solve these pain points?
Stage Two: Writing the script
The structure of your video needs to follow the classic narrative structure of having a beginning, a middle and an end. If at all possible, try and create a story. All humans love a good story.
Intro: In video marketing the first 2 seconds are considered to be the most important in grabbing the viewer’s attention. Here’s three simple ways of starting your video:
- Pose an interesting question. This will hopefully get the students thinking about an answer.
- Pose a problem that they can relate to. This will hopefully hook them in, as they will want to know the solution to the problem.
- Provide and overview and tell them what they are about to see. This builds trust with the learners and also hopefully some excitement!
Middle: Simplify the information wherever possible and try and keep it as concise as possible. Use the script template to think about visuals, audio, music, graphics, locations and voice over. Keep asking yourself, ‘what will the students see and hear?’
Outro: This is your opportunity to leave a lasting impression. You might want to give the students a call to action, e.g. ‘Complete the Quiz, so I can check your understanding.’ Another way of finishing the video might be to give a teaser for what happens in the next video.
Word Count: Try and keep your script concise. Aim for short videos of 1 minute to 2.5 minutes in length. Roughly speaking, voice over uses about 2.5 words per second, so in a 60 second video you should be aiming for a word count of 120 -150 words. This allows some time for pauses and for information to sink in. If you think your script is going be longer, consider chunking down the information and making several videos rather than just one large one.
Density: Think about the density of the information you want to put across. As a general rule, give the students longer to comprehend new ideas and allow less time for ideas that they should be familiar with. If the information is too dense, think about a visual way of simplifying or visually reinforcing what you are trying to communicate verbally.
Think about it! If what you are trying to communicate would be easier to understand if you used a prop, an action, a different location or an on-screen graphic make a note of your requirements and be sure to discuss them with the production team.
The transformation team will support you to review and refine your script.
Lock down! This doesn't mean the script can’t change, but it does mean that hopefully there won't be any big changes.
The script can be converted into a pdf and used as transcript for some learners with specific learning differences.