Don will start by talking for just a few minutes. Then we switch to discussion mode. 

The format for this seminar is where the moderator collects questions from the audience and selects the best for Don.  We will be soliciting questions beforehand, and during the talk, by using the “chat” feature of video conferencing tools. The moderator will sift through the chat questions and selects the ones that seem to be of the widest interest for the group.

To set the theme of the conversations we recommend reading Don’s post: To create a better society: The 2020 MP Ranjan memorial lecture ( and Changing Design Education for the 21st Century.



Don Norman is Founding Director emeritus of the Design Lab at the University of California, San Diego. He is cofounder emeritus of the Nielsen Norman Group, former Vice President of Apple, and former executive at Hewlett Packard. Norman serves as an honorary professor at Tongji University (Shanghai), and has been on numerous company and advisory boards. He is Distinguished Professor Emeritus at the University of California, San Diego, where he served as chair of the Psychology Department and founder and chair of the Cognitive Science Department (and is an adjunct faculty member of Electrical and Computer Engineering). At Northwestern University, he is the Breed Professor of Design, emeritus, and Prof. of EECS, emeritus.


He has been Distinguished Visiting Professor of Industrial Design at the Korea Advanced Institute of Science and Technology (KAIST). He has honorary degrees from the University of Padua (Italy), Delft University of Technology (the Netherlands), and the University of San Marino (Republic of San Marino). He received the “Lifetime Achievement Award” from SIGCHI, the professional organization for Computer-Human Interaction, and the Benjamin Franklin Medal in Computer & Cognitive Science from the Franklin Institute (Philadelphia). He is a member of the National Academy of Engineering, and fellow of the American Academy of Arts and Sciences, Association for Computing Machinery, American Psychological Association, Association for Psychological Science, Human Factors & Ergonomics Society, and the Design Research Society.


Norman is the champion of human-centered design. Business Week has listed him as one of the world’s 27 most influential designers. He has published 20 books translated into 20 languages including Emotional Design and Design of Everyday Things. He can be found at www.jnd.org