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SUMMARY:Responsible AI Series | “Rise of the Intention Economy: How Gener
 ative AI Transforms the Attention Economy” with Jonnie Penn
DESCRIPTION:Join us at the Dyson School of Design Engineering for a series 
 of seminars on Responsible AI\, featuring expert speakers who will share t
 heir insights on how to develop and deploy AI systems responsibly. The ser
 ies is chaired by Professor Rafael Calvo.\nTalk Abstract\nThis talk identi
 fies and names a new economic model emerging from unprecedented investment
  in generative and agentic AI–one focused not on capturing attention\, b
 ut on predicting and shaping human intention instead. Drawing on more than
  a decade of original research with Dr Yaqub Chaudhary\, the talk argues t
 hat AI systems are already being used to forecast and intervene in ‘inte
 lligent’ decision-making processess across work\, politics\, markets and
  everyday life\, with far-reaching consequences for democracy and the inst
 itutions behind shared reality.\nSpeakers Bio\nDr Jonnie Penn\, FRSA\, is 
 a historian of information technology\, broadcaster\, and public speaker. 
 He is an Affiliate at the Berkman Klein Center at Harvard Law School\, a R
 esearch Fellow at St. Edmunds College at the University of Cambridge\, a N
 ew York Times bestselling author\, and a fellow of the Royal Society of th
 e Arts. Jonnie co-leads the Master of Studies in AI Ethics and Society pro
 gramme at the Leverhulme Centre for the Future of Intelligence (CFI) as we
 ll as being a Research Fellow in the History of AI. He has held prior fell
 owships at the MIT Media Lab\, Google\, and the British National Academy o
 f Writing. He writes and speaks widely about the future of work\, data gov
 ernance\, youth and worker empowerment\, and sustainable digital technolog
 ies.
URL:https://www.imperial.ac.uk/events/215345/responsible-ai-series-rise-of-
 the-intention-economy-how-generative-ai-transforms-the-attention-economy-w
 ith-jonnie-penn/
DTSTART;TZID=Europe/London:20261124T093000
DTEND;TZID=Europe/London:20261124T110000
LOCATION:Ground Floor Lecture Theatre\, Dyson Building of Design Engineerin
 g\, South Kensington Campus\, Imperial College London\, London\, SW7 2AZ\,
  United Kingdom
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