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SUMMARY:Will We Eat Ento?
DESCRIPTION:Synopsis: Although two billion people already eat insects in th
 e world\, these ‘green’  sources of protein are not incorporated into
  Western diets. Insect protein is healthy\,  nutritionally valuable\, has
  great potential as a component of urban circular systems of food  waste 
 management and Western uptake could mitigate potential declines in entomop
 hagy  in other markets. Tilly will talk about some of the opportunities (
 and barriers) that may  support integration of insect protein as a more w
 idespread conventional food product in  the west. This work has its roots
  in the MSc thesis projects of the ‘Eat Ento’ IDE team* and  of Pauli
 ne Vaskou\, now Corporate Sustainability Manager at Tesco PLC. A school-ba
 sed  investigation surveying >150 London children\, aged 6 to 15\, and >1
 00 of their parents and  an online consumer survey with over 1000 mainly 
 British and French consumers\, have  given some insights into the potenti
 al for this market in the West. This work supports the  idea that incorpo
 rating insect food into our diets makes not only environmental but also  
 business sense. Young children and pre-teens could represent a substantial
  market  segment\, though this is as yet unexplored. Multiple marketing s
 trategies\, such as  education\, reducing the visibility of insect parts 
 or peer-to-peer marketing would facilitate  the adoption of insect food i
 n the ‘mainstream’ arena. * see this video for their 10 min  summary\
 nBio: Tilly Collins is a Senior Fellow in the CEP with wide interests  an
 d an appetite for life (including insects). After a lively 10 years  in f
 ashion and event management\, she re-trained as an  entomologist and now 
 oversees teaching of the quantitative  skills and ecology in the MSc prog
 ramme. She publishes in  several fields and has an increasing interest in
  the decision-  making that will make green spaces in urban areas more  
 sustainable and valued for their many benefits. For the past six  years s
 he has also been part of John Mumford’s Risk  Management Team contribut
 ing to field data flow and  management and analysis for Target Malaria.
URL:https://www.imperial.ac.uk/events/97735/will-we-eat-ento/
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LOCATION:United Kingdom
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