Social Media

Human Interactions in the Current Social Media Landscape

Module details

  • Offered to 1st years
  • Tuesdays 16.00-18.00
  • South Kensington Campus
  • 8 weeks (spring term only)
  • Non-credit only
How to enrol

The Internet has had a revolutionary impact in our culture, the way we interact with others and the world at large. Social media, near-instant communication and other forms of new media outlets have reshaped the way we present ourselves, our identity(ies) and our work or field(s) of expertise to the world. In this module, we will look at the way that digital platforms have shaped and influenced the way we experience human interactions (how we create, develop and transform human socialisation and kinship). We will look, analytically, at what is real, what is invented and what is performed in such platforms.

Information blocks

Learning outcomes


  • Examine the possibilities of different digital platforms and media
  • Discover content relevant to your individual goals
  • Experiment with a range of relevant creative digital platforms
  • Develop independent learning strategies, enhance critical awareness and skills though interactive lectures and groupwork discussions. Examined by class contribution assessment

Indicative core content

  • Creative digital platforms: understanding the social media landscape
  • The language of social media: identity and community
  • Beyond self-representation: selfies, identity, social capital and narcissism.
  • Online violence and identity: different forms of address
  • Politics and community intervention
  • Personal branding and social media
  • Surveillance and society: data, metadata and privacy


  • 10-minute video essay including a work diary (reflective diary in writing) showing an exploration of the various creative digital platforms (70%)
  • Class participation: overall contribution to and participation in class sessions. This mark is based on an evaluation of critical case study, communication and teamwork skills. (30%)

Key information

  • ECTS value: 0
  • Requirements: You must be prepared to attend all classes and to spend about an hour a week preparing for each session
  • This module is designed as an undergraduate Level 4 course. See Imperial Horizons level descriptors [pdf]
"A very fun module, different to anything I've done so far at Imperial and something I'd definitely do again."
"Very friendly and approachable lecturer, great guy. Gus did an excellent job explaining what we needed to do and how to go about doing so, and gave helpful feedback to work we showed him."