Dr Andreas B. Eisingerich is Professor of Marketing at Imperial College Business School. Professor Eisingerich served as Head of the Analytics, Marketing and Operations Department and as the Academic Programme Director of the Full-Time MBA and Weekend MBA as well as MSc Strategic Marketing online. He obtained a two-year scholarship to attend Li Po Chun United World College, holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his master degree. Prior to joining Imperial College Business School, Dr Eisingerich managed the Center for Global Innovation at the University of Southern California's Marshall School of Business in Los Angeles.
Professor Eisingerich is best known for his work on customer-brand relationships and service research. Together with Professor C. Whan Park and Deborah J. MacInnis at USC Dr Eisingerich published a book called Brand Admiration: Building a Business People Love (Wiley; 2016), exploring how brand love, trust, and respect can be built, strengthened, and leveraged over time. Current research projects are on the elevating benefits of brands, effective use of cognitive behavioural therapy (CBT) and gamification in the context of mobile health (mHealth) solutions to help people overcome their substance (smoking, vaping, etc.) addictions, the design of digital applications for enhanced user well-being, consumer attachment to digital offerings, reducing the demand for illegal wildlife products, psychological ownership in the sharing economy, and the role of nonbiological intelligence (commonly referred to as artificial intelligence or AI) in customer-brand relationships.
Professor Eisingerich's research work has been accepted for publication at the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, Harvard Business Review, Journal of Medical Internet Research, European Journal of Marketing, MIT Sloan Management Review, Research Policy, California Management Review, Journal of Services Marketing, and the Wall Street Journal, among others. He served on the editorial board of Ernst & Young's Performance magazine. Dr Eisingerich co-developed a novel index of innovative firms published by the USC Marshall Center for Global Innovation and manages a Bill & Melinda Gates foundation sponsored global pre-marketing research project together with the World Health Organization, UNAIDS, and the World Wildlife Fund. Dr Eisingerich is also affiliated and works closely with members of the Department of Marketing at the Karl-Franzens University of Graz. He won the Best 40 Under 40 Professors Award by Poets & Quants, and his work was translated into several languages worldwide, including Chinese, Korean, Spanish, Polish, and Japanese. Professor Eisingerich acts as a reviewer for the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, Research Policy, Journal of Medical Internet Research, and Journal of Services Marketing, among others.
et al., 2024, Exploring the facilitators and barriers to addressing social media’s impact on anxiety within primary care: a qualitative study, Bjgp Open, ISSN:2398-3795
Eisingerich AB, MacInnis DJ, Park CW, 2023, Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?, Journal of Business Research, Vol:168, ISSN:0148-2963
Kerschbaumer RH, Foscht T, Eisingerich A, 2023, Is ownership of brands passe? A new model of temporary usage for durable goods, Journal of Business Strategy, ISSN:0164-5382, Pages:1-9
Astvansh V, Duffek B, Eisingerich A, 2023, How can companies recover from liability-invoking failures? exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures, Journal of International Marketing, Vol:31, ISSN:1069-031X, Pages:1-18
et al., 2023, When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations, Journal of Business Research, Vol:164, ISSN:0148-2963, Pages:1-15