Dr Andreas B. Eisingerich is Professor of Marketing at Imperial College Business School, Head of the Analytics, Marketing and Operations Department and Co-Academic Programme Director of the MSc Strategic Marketing online. He obtained a two-year scholarship to attend Li Po Chun United World College, holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his master degree. Prior to joining Imperial College Business School, Dr Eisingerich managed the Center for Global Innovation at the University of Southern California's Marshall School of Business in Los Angeles.
Professor Eisingerich is best known for his work on brand attachment, consumer engagement, service innovation, and digital marketing strategies. Together with Professor C. Whan Park and Deborah J. MacInnis at USC Dr Eisingerich published a book called Brand Admiration: Building a Business People Love (Wiley; 2016), exploring how brand love, trust, and respect can be built, strengthened, and leveraged over time. Current research projects are on the elevating benefits of brands, effective use of cognitive behavioural therapy (CBT) and gamification in the context of mobile health (mHealth) solutions, the design of digital applications for enhanced user well-being, consumer attachment to digital offerings, reducing the demand for illegal wildlife products, psychological ownership in the sharing economy, and consumer relationships with brands in different business and industry contexts.
Professor Eisingerich's research work has been accepted for publication at the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, Harvard Business Review, Journal of Medical Internet Research, European Journal of Marketing, MIT Sloan Management Review, Research Policy, California Management Review, Journal of Services Marketing, and the Wall Street Journal, among others. He served on the editorial board of Ernst & Young's Performance magazine. Dr Eisingerich co-developed a novel index of innovative firms published by the USC Marshall Center for Global Innovation and manages a Bill & Melinda Gates foundation sponsored global pre-marketing research project together with the World Health Organization, UNAIDS, and the World Wildlife Fund. Dr Eisingerich is also affiliated and works closely with members of the Department of Marketing at the Karl-Franzens University of Graz. He won the Best 40 Under 40 Professors Award by Poets & Quants, and his work was translated into several languages worldwide, including Chinese, Korean, Spanish, Polish, and Japanese. Professor Eisingerich acts as a reviewer for the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, Research Policy, Journal of Medical Internet Research, and Journal of Services Marketing, among others.
Lin Y-T, Doong H-S, Eisingerich A, 2020, Avatar design of virtual salespeople: mitigation of recommendation conflicts, Journal of Service Research, ISSN:1094-6705
et al., 2020, Access-based services as substitutes for material possessions: the role of psychological ownership, Journal of Service Research, Vol:23, ISSN:1094-6705, Pages:368-385
Lin Y-T, MacInnis D, Eisingerich A, 2020, Strong anxiety boosts new product adoption when hope is also strong, Journal of Marketing, Vol:84, ISSN:0022-2429, Pages:60-78
et al., 2020, Improvised marketing interventions in social media, Journal of Marketing, Vol:84, ISSN:0022-2429, Pages:69-91
et al., 2020, How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment, Annals of Tourism Research, Vol:81, ISSN:0160-7383