Publications
157 results found
Bhardwaj G, Eisingerich AB, Taeube F, 2011, The Rise of the COO, Harvard Business Review Blog Network
Park CW, Eisingerich AB, 2011, Attachment-Based Customer-Brand Relationships, INSEAD, Advances in Consumer Behavior, 2011
Eisingerich AB, Bhardwaj G, 2011, Corporate Social Responsibility: Does Social Responsibility Help Protect a Company's Reputation?, MIT Sloan Management Review, Vol: 52 (March), Pages: 18-18
Park CW, Pol G, Eisingerich AB, 2011, The Role of Product Attractiveness in Overcoming Negative Information, Society for Consumer Psychology Annual Conference
Bhardwaj G, Eisingerich AB, Taeube F, 2011, Management 2.0: The Changing Role of COOs, Publisher: Harvard Business Review Blog
Eisingerich AB, Kretschmer T, 2011, Business-Public Research Collaborations, Entrepreneurship, and Market Orientation: Impact on Innovativeness in Regional Clusters, Handbook of Research on Innovation and Entrepreneurship, Editors: Audretsch, Falck, Heblich, Lederer, Northhampton, Publisher: Edward Elgar Publishing, MA, USA, Pages: 448-468
Prabhu J, Chandy R, Eisingerich AB, et al., 2011, Offshoring and Outsourcing Innovation? The New Challenge for Multinationals, UKDA 6694
Eisingerich AB, Rubera G, Seifert M, et al., 2011, Doing Good and Doing Better Despite Negative Information? The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information, Journal of Service Research, Vol: 14 (February), Pages: 60-75
Park CW, Eisingerich AB, Pol G, 2010, The Role of Brand Logos in Customer Commitment and Firm Performance, Thought Leaders International Conference in Brand Management, 2011, Pages: 1-47
Park CW, Pol G, Eisingerich AB, 2010, The Role of Product Attractiveness in Overcoming Negative Information, Society for Consumer Psychology Annual Conference, Atlanta GA, 2011
Bhardwaj G, Eisingerich AB, Taeube F, et al., 2010, From Service "Scapegoats" To Strategy Parnters: The Evolving Role of the (European) COO, Ernst & Young Global Performance, 2010
Park CW, Pol G, Eisingerich AB, 2010, Blinding Beauty: How Unexpected Product Attractiveness Can Overpower Negative Information, Association for Consumer Research Annual Conference, Jacksonville FL, 2010
Seifert M, Eisingerich AB, 2010, Creativity, Decision-Making, and Learning, Academy of Management Annual Conference, Montreal, 2010
Seifert M, Eisingerich AB, 2010, Creativity, Decision-Making, and Learning, Academy of Management Annual Conference, Montreal, 2010
Eisingerich AB, 2010, Global Business Performance: External Editors Speak, Performance, Ernst & Young Global Limited, 2 (4), 2010
Tellis GJ, Eisingerich AB, 2010, Design and Market Performance of an Innovation Index for Firms, USC Marshall Center for Global Innovation, University of Southern California, Los Angeles, 2010
Eisingerich AB, Bell SJ, 2010, Rethinking the Role of Customer Education: Enhancing Customers' Product-Related Expertise, Trust, and Loyalty, Elsevier Publishing, 2010
Tellis GJ, Eisingerich AB, Prabhu J, et al., 2010, Patterns in the Global Location of R&D:The Role of China and India, China India Consumer Insights Conference, Yale School of Management and China Retail Research Center, 2010
Seifert M, Eisingerich AB, 2010, The Effect of Task- and Industry-Level Uncertainty on Intuition in Managerial Judgements, Academy of Management Conference, Montreal, 2010
Tellis GJ, Eisingerich AB, 2010, Design and Market Performance of an Innovation Metric for Corporations, Center for Global Innovation, Marshall School of Business, University of Southern California, Los Angeles, 2010
Eisingerich AB, Tellis G, Rajesh C, et al., 2010, Competing for Future Innovation: Multinational Research and Development, European Marketing Academy 2008
Eisingerich AB, Piot P, 2010, Global Pre-Marketing Research of Pre-Exposure Prophylaxis: Methods and Outcomes, Global Health, March, Paris 2010
Piot P, Eisingerich AB, 2010, Global Preparation and Pre-Marketing Research for Effective PrEP Strategies, IAS Conference, Vienna, 2010
Prabhu JC, Eisingerich AB, Tellis GJ, et al., 2010, Patterns in the Global Location of R&D Centres by the Largest Firms in the World, DRUID, London 2010
Eisingerich AB, 2010, Was sind Extremkaeufer? Auf einen Blick: 5 Prozent aller Kunden sind echte Fans. Wie Manager damit umgehen sollten., Harvard Business Manager, Pages: 104-105
Eisingerich AB, Bhardwaj G, 2010, Market Orientation Supports Innovativeness Over Time, Innovation Management, February, Stockholm
Tsai H, Eisingerich AB, 2010, Internationalization Strategies of Emerging Markets Firms, California Management Review, Vol: 53 (Fall), Pages: 114-135
Eisingerich AB, Bhardwaj G, 2010, Unlocking Emerging Markets: Brand to Win, Publisher: Lambert Academic Publishing, New York
Eisingerich AB, Bell SJ, Tracey P, 2010, How Can Clusters Sustain Performance? The Role of Network Strength, Network Openness, and Environmental Uncertainty, Research Policy, Vol: 39 (March), Pages: 239-253
Eisingerich AB, Rubera G, 2010, Drivers of Brand Commitment: A Cross-National Investigation, Journal of International Marketing, Vol: 18 (June), Pages: 64-79
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