BibTex format
@article{Merlo:2019,
author = {Merlo, O and Eisingerich, A and Shin, HK and Britton, RA},
journal = {Mit Sloan Management Review},
title = {Overcoming the dark side of customer participation},
year = {2019}
}
Business School
Professor of Marketing386DBusiness School BuildingSouth Kensington Campus