BibTex format
@article{Eisingerich:2021,
author = {Eisingerich, A and MacInnis, D and Fleischmann, M},
journal = {MIT Sloan Management Review: MIT's journal of management research and ideas},
title = {Moving beyond trust},
year = {2021}
}
Business School
Professor of Marketing386DBusiness School BuildingSouth Kensington Campus