ProfessorAndreasEisingerich

Business School

Professor of Marketing

Contact

+44 (0)20 7594 9763a.eisingerich

Location

386DBusiness School BuildingSouth Kensington Campus

Summary

Publications

Citation

BibTex format

@article{Eisingerich:2022,
author = {Eisingerich, A and MacInnis, DJ and Fleischmann, M},
journal = {Harvard Business Review},
title = {Managing More Than Trust: Brand Love and Respect for a Brand},
year = {2022}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AU  - Eisingerich,A
AU  - MacInnis,DJ
AU  - Fleischmann,M
PY  - 2022///
SN  - 0210-900X
TI  - Managing More Than Trust: Brand Love and Respect for a Brand
T2  - Harvard Business Review
ER  -

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