ProfessorAndreasEisingerich

Business School

Professor of Marketing

Contact

+44 (0)20 7594 9763a.eisingerich

Location

386DBusiness School BuildingSouth Kensington Campus

Summary

Publications

Citation

BibTex format

@article{Sun:2022,
author = {Sun, X and Rene, K and Foscht, T and Eisingerich, A},
journal = {Journal of Consumer Behaviour},
title = {Pulling back the curtain: Company tours as a customer education tool and effects on pro-brand behaviors},
year = {2022}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AU  - Sun,X
AU  - Rene,K
AU  - Foscht,T
AU  - Eisingerich,A
PY  - 2022///
TI  - Pulling back the curtain: Company tours as a customer education tool and effects on pro-brand behaviors
T2  - Journal of Consumer Behaviour
ER  -

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