Imperial College London
Alternate

ProfessorAndreasEisingerich

Business School

Professor of Marketing
 
 
 
//

Contact

 

+44 (0)20 7594 9763a.eisingerich

 
 
//

Location

 

386DBusiness School BuildingSouth Kensington Campus

//

Summary

 

Publications

Citation

BibTex format

@article{Liu:2023:10.1016/j.bushor.2022.10.004,
author = {Liu, Y and Heinberg, M and Huang, X and Eisingerich, A},
doi = {10.1016/j.bushor.2022.10.004},
journal = {Business Horizons},
pages = {517--527},
title = {Building a competitive advantage based on transparency: when and why does transparency matter for corporate social responsibility?},
url = {http://dx.doi.org/10.1016/j.bushor.2022.10.004},
volume = {66},
year = {2023}
}
Download

RIS format (EndNote, RefMan)

TY  - JOUR
AB  - Customers today are increasingly demanding transparency from firms. This article discusses the concept of performance transparency and explores when and why transparency plays a key role for a firm’s CSR effectiveness. In doing so, it addresses consumer skepticism as the logic of the transparency-CSR interaction and presents empirical evidence of the effect. It also discusses key principles for managing performance transparency effectively. Companies should monitor and track performance transparency regularly, initiate consistent transparency practices along with CSR activities, pay attention to the types of information made available, and adapt the transparency practices to the involvement level.
AU  - Liu,Y
AU  - Heinberg,M
AU  - Huang,X
AU  - Eisingerich,A
DO  - 10.1016/j.bushor.2022.10.004
EP  - 527
PY  - 2023///
SN  - 0007-6813
SP  - 517
TI  - Building a competitive advantage based on transparency: when and why does transparency matter for corporate social responsibility?
T2  - Business Horizons
UR  - http://dx.doi.org/10.1016/j.bushor.2022.10.004
UR  - http://hdl.handle.net/10044/1/100805
VL  - 66
ER  -
Download