BibTex format
@inbook{Eisingerich:2023,
author = {Eisingerich, A and MacInnis, DJ and Park, CW},
booktitle = {A Research Agenda for Brand Management in a New Era of Consumerism},
editor = {King and Murillo},
pages = {161--175},
publisher = {Edgar Elgar},
title = {A theoretical framework exploring three foundational benefits of brand attachment},
url = {https://www.e-elgar.com/shop/gbp/a-research-agenda-for-brand-management-in-a-new-era-of-consumerism-9781803925509.html},
year = {2023}
}