Imperial College London

Miss Artemis Panigyraki

Business School

Research Postgraduate







Business School BuildingSouth Kensington Campus





Artemis Panigyraki

PhD Candidate in Marketing

MSc in Economics and Business Cum Laude 
Erasmus School of Economics 
Rotterdam, Netherlands, September 2013

Bachelor’s in Business Administration
Athens University of Economics and Business
Athens, Greece, September 2011


Artemis is a PhD candidate in Marketing at Imperial College Business School. She holds a degree on Business Administration from the Athens University of Economics and Business, Greece (2011) and an MSc in Marketing (Cum Laude) from the Erasmus School of Economics, Rotterdam, Netherlands, (2013) where her thesis focuses on the effects of business ethics on brand equity in the Fast Moving Consumer Goods (FMCG) sector.

Artemis joined Imperial College Business School in 2014 and her doctoral thesis focuses on consumer suspicion in the decision making process and the analysis is based on experimental work. Her main research interests include consumer behaviour, decision making, consumer suspicion, judgement formation, information search, and advertising and brand communication. Supervised by Dr. Claudia Jasmand and Dr. Sankalp Chaturvedi, Artemis has participated and presented her work in various academic conferences such as: Association For Consumer Research Conference (ACR, Berlin, 2016), Academy of Marketing Conference (AMC, Northumbria University, Newcastle, 2016 and Hull Business School, Hull, UK, 2017),  EMAC (European Marketing Academy, BI Norwegian Business School, Oslo, Norway, 2016 and Groningen, Netherlands, 2017), CMC (21st International Conference on Corporate and Marketing Communications, Middlesex University London, UK, 2016), and American Marketing Association Conference  (AMA, Thessaloniki, Greece, 2014).

Her teaching experience includes Teaching Assistant positions, leading the tutorials on the courses: Strategic Marketing and Entrepreneurship Smart Camp at Imperial College Business Summer School (June-August 2015, June-July 2016, and July 2017), as well as on the courses: Strategic Marketing, International Marketing, Global Brand Management (Executive Education – Imperial Business School’s collaboration with MBA City University Hong Kong), and Innovation and Entrepreneurship Challenge. Artemis has also worked as a Research Assistant (Imperial College Business School, 2015) and collaborated on the project: “Engineering growth: enabling world-class UK entrepreneurship in the low-carbon economy”, for the SHELL Enterprise Conference 2015 as well as participated in the Development of a Business Plan for Playmobil - Greece (Research Laboratory of Marketing, Athens, Greece) as a Research Assistant (Athens University of Economics and Business, 2014).

Artemis has worked as Academic and Event Coordinator for the UK charity HERA (Entrepreneurs against Trafficking, 2015-2016), for which now she also volunteers. She also worked as a volunteer English teacher in Tianjin Yinghua International School, (Wuqing, China, 9-11/2011), and realized her internship as a Communication Assistant for the BBDO Advertising Agency (Greece, 6-8/2009). Finally, Artemis speaks Greek (native), English (fluently), French (advanced level) and Spanish (beginner’s level) and won the silver medal in the National Championship of track and field (relay 4*400 m), Athens, Greece, 2007 and the 9th place in the European Championship in long distance, Albufeira, Portugal, 2008.



Panigyraki A, Jasmand C, Consumer Suspicion as a Communicational Opportunity in Ethical Consumption, Association for Consumer Research Conference

Panigyraki A, Consumer Suspicion as a Communicational Opportunity in Ethical Consumption., European Marketing Academy Conference

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