Imperial College London

Dr Andre Veiga

Business School

Assistant Professor of Economics



+44 (0)20 7594 7957a.veiga Website




CAGB 484Business School BuildingSouth Kensington Campus




Digital Economics and Digital Strategy - BUSI97253


The aim of the module is to explore how the digital revolution is transforming business and consumer behaviour. The emphasis in this module is on our applied understanding of theory and concepts and, hence, the module will consist of talks by industry speakers from both established and start-up organisations, including Vodafone and Google, to illustrate the type and nature of the various challenges faced by organisations operating in a digital environment.


Associate Course Leader