BibTex format
@article{Naci:2015:10.1136/bmj.h5542,
author = {Naci, H and Carter, AW and Mossialos, E},
doi = {10.1136/bmj.h5542},
journal = {BMJ-BRITISH MEDICAL JOURNAL},
title = {Why the drug development pipeline is not delivering better medicines},
url = {http://dx.doi.org/10.1136/bmj.h5542},
volume = {351},
year = {2015}
}