Imperial College London
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DrChristianHampel

Business School

Assistant Professor of Entrepreneurship and Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1336c.hampel Website

 
 
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Location

 

289Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Hampel:2020:10.5465/amj.2017.0460,
author = {Hampel, CE and Tracey, P and Weber, K},
doi = {10.5465/amj.2017.0460},
journal = {Academy of Management Journal},
pages = {440--471},
title = {The art of the pivot: How new ventures manage identification relationships with stakeholders as they change direction},
url = {http://dx.doi.org/10.5465/amj.2017.0460},
volume = {63},
year = {2020}
}
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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - Many new ventures have to pivot – radically transform what they are about – because their original approach has failed. However, pivoting risks disrupting relationships with key stakeholders, such as user communities, who identify with ventures. Stakeholders may respond by withdrawing support and starving ventures of the resources needed to thrive. This can pose an existential threat to ventures, yet it is unclear how they can manage this problem. To explore this important phenomenon, we conduct a qualitative process study of The Impossible Project, a photography venture which encountered significant resistance from its user community as it pivoted from an analog focus to an analog-digital positioning. We develop a process model of stakeholder identification management that reveals how ventures can use identification reset work to defuse tensions with stakeholders whose identification with the venture is threatened. A core finding is that ventures can remove the affective hostility of stakeholders and rebuild connections with many of them by exposing their struggles, thus creating a bond focused around these shared experiences. We offer contributions to scholarship on identification management, user community identification, and pivoting.
AU  - Hampel,CE
AU  - Tracey,P
AU  - Weber,K
DO  - 10.5465/amj.2017.0460
EP  - 471
PY  - 2020///
SN  - 0001-4273
SP  - 440
TI  - The art of the pivot: How new ventures manage identification relationships with stakeholders as they change direction
T2  - Academy of Management Journal
UR  - http://dx.doi.org/10.5465/amj.2017.0460
UR  - http://hdl.handle.net/10044/1/68641
VL  - 63
ER  -
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