Summary
Catriona is the recipient of an Industrial CASE (iCASE) studentship, based at the Dyson School of Design Engineering, Imperial College London, and working closely with Proctor & Gamble. Her current research seeks to understand consumer behaviour in the context of the circular economy, defining reuse behaviour for fast-moving consumer goods and translating insights into business strategy. She seeks to find innovative ways to engage stakeholders and define transformative FMCG product service systems for resources to be retained in a closed loop. Catriona has a background in Psychology and has also worked in sustainable fashion.