BibTex format
@article{Parand:2013:10.1136/bmjopen-2012-001731,
author = {Parand, A and Dopson, S and Vincent, C},
doi = {10.1136/bmjopen-2012-001731},
journal = {BMJ OPEN},
title = {The role of chief executive officers in a quality improvement initiative: a qualitative study},
url = {http://dx.doi.org/10.1136/bmjopen-2012-001731},
volume = {3},
year = {2013}
}