BibTex format
@article{Hartley:2018:10.1136/bmj.k5207,
author = {Hartley, A and Shah, M and Nowbar, AN and Rajkumar, C and Howard, JP and Francis, DP},
doi = {10.1136/bmj.k5207},
journal = {BMJ},
title = {Key opinion leaders' guide to spinning a disappointing clinical trial result},
url = {http://dx.doi.org/10.1136/bmj.k5207},
volume = {363},
year = {2018}
}