BibTex format
@article{ATUN:2007,
author = {ATUN, R A and GUROL-URGANCI, I and SHERIDAN, D},
journal = {International Journal of Innovation Management},
pages = {299--321},
title = {Uptake and Diffusion of Pharmaceutical Innovations in Health Systems},
url = {http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=24498538&site=bsi-live},
volume = {11},
year = {2007}
}