BibTex format
@article{Mason:2016:10.1002/sim.7169,
author = {Mason, AJ and Gonzalez-Maffe, J and Quinn, K and Doyle, N and Legg, K and Norsworthy, P and Trevelion, R and Winston, A and Ashby, D},
doi = {10.1002/sim.7169},
journal = {Statistics in Medicine},
pages = {754--771},
title = {Developing a Bayesian adaptive design for a phase I clinical trial: a case study for a novel HIV treatment},
url = {http://dx.doi.org/10.1002/sim.7169},
volume = {36},
year = {2016}
}