Imperial College London

Professor Eduardo B. Andrade

Business School

Professor of Marketing



e.andrade Website




397BBusiness School BuildingSouth Kensington Campus





Academic Positions

Professor of Marketing

Academic Director of the MSc Climate Change, Management & Finance (CCMF).


Sustainable Consumption & Climate Change (MSc CCMF)

Sustainable Marketing (MSc Strategic Marketing)

Sustainable Behaviour (MRes/PhD)

Behavioural Science in Health (MSc Global Health Management)


My current research agenda focuses on how people feel, think, and make decisions in areas related to sustainability (e.g., the psychology of environmental perceptions and considerations), inequality (e.g., social class and marketplace discrimination), and health (e.g., healthy food intake and health policy adherence).

My articles have appeared in leading journals in marketing (Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research), medicine/public health (Lancet, Public Health Nutrition, Preventive Medicine, JAMA Network Open), and psychology (Psychological Science, Nature Human Behavior), among others

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Selected Publications

Journal Articles

Jacob J, Vieites Y, Goldszmidt R, et al., 2022, Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor, Journal of Marketing Research, Vol:59, ISSN:0022-2437, Pages:1083-1100

Vieites Y, Goldszmidt R, Andrade EB, 2022, Social Class Shapes Donation Allocation Preferences, Journal of Consumer Research, Vol:48, ISSN:0093-5301, Pages:775-795

Neufeld LM, Andrade EB, Suleiman AB, et al., 2022, Food choice in transition: adolescent autonomy, agency, and the food environment, The Lancet, Vol:399, ISSN:0140-6736, Pages:185-197

Goldszmidt R, Petherick A, Andrade EB, et al., 2021, Protective Behaviors Against COVID-19 by Individual Vaccination Status in 12 Countries During the Pandemic, Jama Network Open, Vol:4, ISSN:2574-3805

Petherick A, Goldszmidt R, Andrade EB, et al., 2021, A worldwide assessment of changes in adherence to COVID-19 protective behaviours and hypothesized pandemic fatigue, Nature Human Behaviour, Vol:5, ISSN:2397-3374, Pages:1145-+

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