Imperial College London

Professor Eduardo B. Andrade

Business School

Professor of Marketing



e.andrade Website




397BBusiness School BuildingSouth Kensington Campus





Honorary Professor - University of Sydney - Marketing Discipline (2020 to date)

Association for Consumer Research (ACR) Early Career Award (2011)

Marketing Science Institute (MSI) Young Scholar (2007)

Center for Advanced Study in the Behavioral Sciences (CASBS) Scholar - Summer Institute on Emotion and Decision - Stanford University (2004)

American Marketing Association (AMA) Doctoral Consortium Fellow (2003)


JCR Outstanding Reviewer Award (2011 & 2021)

Brenda M. Derby Memorial Award (2021) - Ramos, Guilherme, Yan Vieites, Eduardo B. Andrade “In Search of Moderation: How Counter-Stereotypical Endorsers Attenuate Polarization over Public Policies” AMA Marketing and Public Policy Conference.

Best Conference Theme Individual Paper Award (2020) - Vieites, Yan, Rafael Goldszmidt, and Eduardo B. Andrade “Your Need Doesn't Appeal to Me: How Social Class Shapes Charitable Giving Across Causes,” SCP 2020 Conference.

SCP Outstanding Contribution to JCP Award (2017) - Chan, Cindy, Leaf van Boven, Eduardo B. Andrade, and Dan Ariely (2014), “Moral Violations Reduce Oral Consumption,” Journal of Consumer Psychology, 24(3), 381-386.